Brand Tone

Supportive and Understanding, Simple and Clear, Reassuring and Trustworthy, Positive and Enabling, Professional and Experienced

Brand Values

• •Simplicity
• •Accessibility
• •User-Friendliness
• •Safety and Security
• •Quality and Reliability
• •Empowerment
• •Customer Focus

Best Practices

• •Prioritize Simplicity and Clarity: Always use straightforward language. Avoid jargon and technical terms unless clearly explained. Sentences should be concise and easy to understand, mirroring the ease of use of the products.
• •Emphasize Empowerment and Benefits, Not Just Features: Focus on how emporia phones help seniors stay independent, connected, and safe. Instead of just saying "large screen," say "easy-to-read screen so you never miss a detail."
• •Maintain a Supportive and Reassuring Voice: Acknowledge any potential anxieties about technology and position emporia as a helpful guide. Use warm, encouraging, and patient language.
• •Highlight Trust and Reliability: Consistently mention core trust-building elements like the emergency button, comprehensive training materials, and European quality, reinforcing the dependability of the brand.
• •Speak Directly to "Generation E": Address the confident, self-determined senior who chooses simplicity. Frame the use of an emporia phone as a smart, conscious decision for a less complicated and more enjoyable technological experience.

Social Perception

Positive for Target Audience, Reliable and Trustworthy, Niche Player, Slightly Dated (by younger, tech-savvy users), Helpful and Considerate

Copy Examples

• •Headline: Stay Connected, Simply. Your World, At Your Fingertips. Body: Tired of complicated smartphones? The emporiaSMART.6 offers everything you need, made easy. Large, clear icons, a helpful smart cover, and our signature emergency button for peace of mind. Rediscover the joy of easy communication. Call to Action: Learn More & Find Your emporia.
• •Headline: Technology That Understands You. Body: At emporia, we believe technology should make life easier, not more complex. That’s why our phones are designed with you in mind – simple menus, easy-to-read screens, and clear sound. Plus, with our detailed training guides, you'll feel confident from the very first call. Call to Action: Explore Our Easy-to-Use Phones.
• •Headline: Safety and Simplicity in Your Pocket. Body: Feel secure wherever you go. Every emporia phone features our reliable emergency call function, connecting you to help with a single press. Combined with our straightforward design, it’s the perfect phone for staying independent and in touch. Call to Action: Discover emporia Safety Features.
• •Headline: Join Generation E: Confident, Connected, and In Control. Body: Emporia is more than just a phone; it's a choice for simplicity and empowerment. Experience intuitive technology that keeps you connected to loved ones and the digital world, without the fuss. It's your life, simplified. Call to Action: Why Choose emporia?
• •Headline: Big Buttons. Clear Sound. Zero Complications. Body: Reading small text and navigating confusing apps is a thing of the past. Emporia phones offer a comfortable, user-friendly experience with features you’ll actually use. Making calls, sending messages, and even video chatting with grandkids is now refreshingly simple. Call to Action: See Our Range of Senior-Friendly Mobiles.