Brand Tone

Premium, Ambitious, Meticulous (official communications); Aspirational, Community-Oriented (social media and blog).

Brand Values

• •Uncompromising Quality
• •Swiss Heritage
• •Health-Conscious Enjoyment
• •Innovation and Design
• •Community and Authenticity

Best Practices

• •Lead with "Swiss-Made": Always connect the product's quality and purity to its Swiss origins. It is the brand's most powerful differentiator and should be a consistent message.
• •Use Confident & Premium Language: Employ words like "precision," "crafted," "uncompromising," "premium," and "essential." This reinforces the high-end positioning of the brand.
• •Highlight "Tobacco-Free": Consistently emphasize the "All White" and tobacco-free nature of the product. This is crucial for the target audience seeking cleaner alternatives.
• •Balance Lifestyle with Product: While the aspirational lifestyle is key, always tie it back to a tangible product benefit: the taste, the satisfaction, the quality of the pouch, or the convenience of the can.
• •Speak to the Community: Use inclusive language ("our community," "join the movement"). When featuring user stories or testimonials, adopt a more personal and relatable tone to build authenticity and trust.

Social Perception

High-end, design-forward newcomer in the nicotine pouch market. Praised for innovative, premium packaging (sleek, square metal cans). Initial product feedback improved over time, now catering to broad nicotine strength preferences. Perceived as ambitious, aiming for market leadership, and offering a cleaner, sophisticated tobacco-free alternative.

Copy Examples

• •The Art of the Upgrade. Your journey deserves a better class of enjoyment. Precision-crafted in Switzerland, our tobacco-free pouches are the essential companion for those who demand more. Uncompromising quality, wherever life takes you. #EmpireOfSnus #SwissMade #NicotinePouches #UpgradeYourMoment
• •Enjoy the Moment. Forget the Smoke. Experience a clean, satisfying, and tobacco-free alternative. Crafted for purity and taste, our Swiss-made pouches offer the freedom you've been looking for.
• •Don't let anything hold you back. Empire of Snus delivers pure, tobacco-free enjoyment that fits your life. With a range of strengths and natural flavors, find your perfect focus. Shop our trial packs now and discover the Swiss difference. #EnjoyLife #EOS #NoTobacco
• •Tired of this? (Image of struggling with flimsy plastic). It's time to switch. Swiss quality you can feel. (Image of smooth EOS can). #snus #nicotinepouches #unboxing #satisfying #upgrade #swisstech
• •A Taste of Swiss Perfection | Your Exclusive Offer Inside.