Brand Tone

Enthusiastic & Passionate, Community-Focused & Welcoming, Informative & Helpful, Approachable & Friendly, Current & Engaging

Brand Values

• •Community
• •Inclusivity
• •Passion for Gaming
• •Customer Service
• •Fun & Engagement
• •Growth & Learning

Best Practices

• •Always Prioritize Community: Frame messages around shared experiences, welcoming new players, and celebrating the joy of gaming together. Use words like "community," "join us," "we," "together."
• •Speak with Enthusiasm: Let your passion for games shine through. Use exclamation points appropriately, share excitement for new releases, and convey a genuine love for the hobby.
• •Be Inclusive and Welcoming: Use language that makes everyone feel comfortable, regardless of their experience level. Avoid overly technical jargon without explanation and invite newcomers. (e.g., "Perfect for beginners and pros alike!").
• •Stay Informative and Clear: Provide all necessary details for events (date, time, entry fee, format) and product information. Be transparent and helpful in answering questions.
• •Show, Don't Just Tell: Use visuals (photos of players, events in progress, new stock) to complement your copy and reinforce the vibrant, active community atmosphere you're describing. Encourage user-generated content where appropriate.

Social Perception

Positive Hub for Gamers, Well-Stocked & Fair, Great for Events, Friendly & Knowledgeable Staff, Clean and Organized Store

Copy Examples

• •🔥 FRESH ARRIVAL! 🔥 The latest [TCG Name] booster packs have just hit our shelves! Get ready to discover powerful new cards and build your ultimate deck. Swing by Empire Games SC – your Santa Clarita spot for all things TCG! Who’s hoping to pull that chase card? Let us know below! 👇 #TCGName #NewRelease #EmpireGamesSC #SantaClarita #CardGameCommunity
• •📅 Mark your calendars, Planeswalkers! Our weekly Magic: The Gathering Commander night is THIS Friday at 7 PM! Whether you're a seasoned veteran or new to the format, come join our amazing community for some epic battles and good times. New friends and epic plays guaranteed! What Commander are you bringing? ✨ #MTGCommander #FNM #EmpireGamesSC #SantaClaritaEvents #MTGCommunity #GamingNight
• •*(Upbeat, trending music)* **Text on screen:** "POV: You found your TCG paradise in Santa Clarita! 😍" *(Quick cuts showing shelves stocked with various TCGs, accessories, play area, friendly staff member waving)* **Voiceover/Text:** "New sets? ✅ Awesome events? ✅ Friendly faces? ✅ Come hang out at Empire Games SC! #TCG #LocalGameStore #SantaClarita #Pokemon #YuGiOh #Lorcana #GamersUnite #EmpireGamesSC"
• •Welcome to Empire Games SC! Your Community, Your Games. Dive into the latest TCGs, join exciting events, and connect with fellow gamers in Santa Clarita. Explore what's new!
• •Hey [Customer Name], welcome to the Empire Games SC family! We're more than just a store; we're a community of passionate gamers right here in Santa Clarita. From the hottest TCG releases like Pokémon and Lorcana to weekly tournaments and a friendly space to play, we've got you covered. Our team is always here to help you find what you need or even teach you a new game. Check out our upcoming events schedule and stop by to say hi!