Brand Tone

Sophisticated, Innovative, and Quality-Oriented

Brand Values

• •Innovation in Art
• •Quality Craftsmanship
• •Bringing Art to Life
• •Legacy & Experience
• •Functionality in Design
• •Partnership

Best Practices

• •Emphasize Exclusivity and Partnership: Since they are wholesale, the copy should make retail partners feel valued and that they are gaining access to something special for their own customers.
• •Highlight Innovation and Craftsmanship: Consistently use words that convey the uniqueness of the designs, the quality of materials, and the skill involved in creating the pieces (e.g., "hand-painted," "meticulously crafted," "innovative mediums," "dimensional art").
• •Maintain a Sophisticated and Professional Voice: The language should be elegant, confident, and authoritative, reflecting their established presence and the high-end nature of their products. Avoid overly casual slang or jargon.
• •Focus on a Legacy of Quality: Leverage their long history to build trust and underscore their experience and commitment to enduring design and quality.
• •Showcase Product Benefits for Retailers: Frame descriptions in terms of how the art will appeal to the retailers' customers and enhance their product offerings (e.g., "captivate your clientele," "elevate your inventory," "meet sophisticated tastes").

Social Perception

Source of Unique Decor, Generally Good Quality and Value, Appreciation for Craftsmanship, Desire for Accuracy

Copy Examples

• •Headline: Define Spaces with Unparalleled Artistry. Body: For over 60 years, Empire Art Direct has empowered retailers with an exclusive collection of innovative wall art and home décor. Discover designs that captivate and craftsmanship that endures. Partner with us to bring visionary art to your clientele.
• •Headline: Beyond Decor: Offer Art That Tells a Story. Body: Our curated wholesale collections, from dimensional collages to hand-painted canvases and functional art furniture, are crafted to inspire. Offer your customers more than just an item—offer a centerpiece. Explore our latest catalog.
• •Headline: The Intersection of Innovation, Quality, and Value – Exclusively for Our Partners. Body: Empire Art Direct travels the globe and manufactures directly to bring you unique, trend-setting art at competitive wholesale pricing. Elevate your inventory with pieces that blend artistic vision with meticulous craftsmanship.
• •Headline: Introducing the Tapis D'Art Rug Collection: Where Art Meets the Floor. Body: Extend your curated offerings with our new line of exquisite rugs. Each Tapis D'Art piece is designed with the same commitment to innovation and beauty that defines Empire Art Direct. Become a premier source for holistic home artistry.
• •Headline: Partner with Legacy, Design with Distinction. Body: Join a network of esteemed retailers who trust Empire Art Direct's six decades of expertise in sourcing and creating extraordinary art. Access our diverse range of mediums and styles, designed to meet the sophisticated tastes of today's consumers. Let's create beautiful spaces together.