Brand Tone

Humorous & Witty, Relatable & Empathetic, Irreverent & Playful, Authentic & Honest, Friendly & Approachable

Brand Values

• •Humor
• •Relatability
• •Authenticity
• •Joy & Morale
• •Creativity & Personality
• •Quality

Best Practices

• •Embrace Imperfection and Honesty: Write like real people talk (and think). Don't be afraid to admit that work can be a drag sometimes. Authenticity is key to the brand's relatability.
• •Inject Humor Naturally: The humor should feel observational and witty, not forced or slapstick. Think dry wit, sarcasm, and playful exaggeration of common office scenarios.
• •Use Relatable Scenarios: Ground your copy in familiar workplace situations, frustrations, and inside jokes that your target audience will instantly recognize and appreciate.
• •Keep it Concise and Punchy: Much like the phrases on the products, the copy should be to-the-point and deliver its humorous message quickly and effectively. Avoid overly complex language or long-winded explanations.
• •Focus on the "Knowing Nod": Your copy should make the reader feel understood, like they're in on a shared secret or joke. Create a sense of camaraderie around the less glamorous aspects of office life. Always write from the perspective of someone who *gets it*.

Social Perception

Customers perceive the brand very positively. They see it as a source of fun, unique, and high-quality products that resonate with their own experiences and those of their colleagues. The products are often seen as great conversation starters and morale boosters. The brand is perceived as understanding its target audience well. The lack of a strong, easily discoverable social media presence might limit broader public perception or organic discovery outside of direct website traffic or word-of-mouth.

Copy Examples

• •Is your office hotter than your last mixtape? Does your pen scream 'I need a holiday' louder than you do? You're in the right place. Emotion Office: For when your inner monologue deserves its own stationery. Shop the sarcasm.
• •NEW PEN ALERT! Introducing 'The Email That Could Have Been a Carrier Pigeon.' Because some messages just don't deserve the dignity of the internet. Perfect for passive-aggressively taking notes. #OfficeHumor #Relatable #EmotionOffice
• •Your To-Do List is Judging You. Our Pens Understand.
• •This isn't just a notebook. It's a sacred space for your brilliant ideas, your not-so-brilliant ideas, and that one doodle of your boss as a potato that you'll deny ever drawing. Lined pages, because even chaos needs some structure. Probably.
• •Officially Over Office Overwhelm? We've Got a Pen For That. (And a notebook. And probably a stress ball shaped like your last unresolved IT ticket).