Brand Tone

friendly, enthusiastic, passionate, approachable, and joyful. There's an element of playfulness and a clear fan-centric approach

Brand Values

• •Joy and Happiness: A core value is bringing happiness to customers through cute and relatable art. The artist explicitly states her desire to "bring a little bit of joy into your life."
• •Passion for Art and Fandom: The brand is built on a genuine love for drawing and the specific pop culture niches it caters to. This passion resonates with customers who share similar interests.
• •Quality: Positive reviews frequently mention the good quality of the products, suggesting this is a key consideration for the brand.
• •Community and Connection: The artist actively engages with her audience, fostering a sense of community around shared interests. This includes responding to comments, sharing customer photos, and being present at conventions.
• •Creativity and Originality (within Fan Art): While much of the art is fan-inspired, there's a distinct style and creative interpretation that makes E.Moore Art Studio's work recognizable.
• •Accessibility: The products are generally affordable, making the art accessible to a wide range of fans.

Best Practices

• •Embrace Enthusiasm and Positivity: Use exclamation points appropriately, cheerful adjectives (e.g., "adorable," "joyful," "vibrant," "excited"), and an overall upbeat tone. Let your passion for the art and the fandoms shine through.
• •Speak the Language of Your Community: Incorporate relevant fandom terminology, inside jokes (where appropriate and inclusive), and demonstrate a genuine understanding of the characters and series you feature. This builds rapport and authenticity.
• •Be Approachable and Personal: Write as if you're talking to a friend. Use "I" and "you" to create a direct connection. Share behind-the-scenes glimpses or personal anecdotes occasionally to reinforce the human element of the brand.
• •Focus on the Joy and Value for the Customer: Highlight how the products can bring happiness, allow for self-expression, or connect them to their passions. Emphasize the "why" behind the purchase – the feeling it evokes.
• •Maintain Visual and Verbal Consistency: Ensure the cheerful and vibrant tone of the copy matches the visual style of the artwork and branding across all platforms. Use emojis that align with the cute and playful aesthetic. Regularly review content to ensure it aligns with the established voice.

Social Perception

Customers see the brand as: Creator of High-Quality, Cute Merchandise, Authentic and Passionate, Friendly and Engaging, Reliable, A Source of Joy. The brand is seen as a relatable small business run by a passionate artist who shares her love for popular culture with her community.

Copy Examples

• •Instagram Post (New Sticker Release): "Eeveelution fans, assemble! 🎉 Your favorite fluffy evolutions are here in a brand-new sticker set! ✨ Which one are you snagging first? Let me know in the comments! So excited for you to get these little bundles of joy! #Eeveelution #PokemonArt #CuteStickers #FanArt #EMooreArtStudio #NewRelease"
• •Product Description (Kirby Keychain): "Carry a little puff of pink happiness wherever you go! 💖 This adorable Kirby keychain is ready for adventure and guaranteed to make you smile. Made with love and high-quality materials, it's the perfect accessory for any Kirby fan. Get yours and let the cuteness begin! ✨"
• •Facebook Ad (General Shop Promotion): "Looking to add a splash of cute to your life? 🎨 E.Moore Art Studio has you covered with adorable stickers, prints, keychains, and more, inspired by your favorite games and anime! ✨ Perfect for decorating, gifting, or just treating yourself! Shop now and find your new favorite thing! [Link to Shop]"
• •Tweet (Convention Announcement): "Guess who's going to be at [Convention Name]?! 🤩 SO excited to see you all at [Table Number]! I'll have tons of new goodies, con exclusives, and all your faves! Come say hi and let's talk about all things cute and geeky! Can't wait! #ConventionName #ArtistAlley #EMooreArt"
• •Email Newsletter Snippet (Highlighting a new art print): "Brighten up your space with a touch of whimsy! 🦊 Our latest art print, '[Print Name],' is here to bring a cozy and magical vibe to any room. I poured so much love into this piece, hoping it brings a smile to your face every time you see it. Click here to bring this little dream home! [Link to Product]"