Brand Tone

Artisanal & Sincere: Passionate, Minimalist, Aesthetic & Elegant, Personal

Brand Values

• •Craftsmanship
• •Uniqueness & Imperfection
• •Quality Materials
• •Passion for Creation
• •Community & Sharing

Best Practices

• •Lead with Passion, Not with Sales: Frame your copy around the love for the craft. Talk about inspiration, the process, and the materials before pushing for a sale. The sale should feel like a natural consequence of the customer falling in love with the story.
• •Use Sensory and Emotive Language: Words like "sculpted," "shaped by hand," "sincere," "calm," and "thoughtful" reinforce the artisanal and personal nature of the brand. Describe how an object feels and the atmosphere it creates.
• •Embrace "Less is More": Keep copy clean, concise, and elegant. Just like the minimalist design of the products, the text should be free of clutter, jargon, or aggressive sales tactics.
• •Tell the Story of Uniqueness: Consistently remind the audience that each piece is handmade and therefore unique. Use phrases like "one-of-a-kind," "perfectly imperfect," and "your own unique piece" to highlight this core value.
• •Maintain a Personal Voice: Always write from the perspective of "I" or "we" (the creator/atelier). Address the customer directly ("you"). This builds a personal connection and reinforces that they are supporting a person and a passion, not a faceless company.

Social Perception

Perceived as a high-quality, authentic, and aesthetically pleasing artisan brand. Customers value unique handmade items and minimalist design. Respected by peers for quality and style, seen as a trustworthy small business with a clear artistic vision.

Copy Examples

• •Simplicity, sculpted. Introducing our new Ondulé vase. Each curve is shaped by hand, creating a truly one-of-a-kind piece for your space. Available now in the boutique. #emokare #handmadeceramics #minimalistdecor #faitmain
• •More than just a plate, it’s a small piece of art for your home. Our heart plate is hand-modeled from premium ceramic, celebrating the beauty of imperfection. Its unique form and heartfelt design make it a perfect gift or a personal treasure. Let it hold your most cherished jewelry or simply stand on its own.
• •Discover the creator in you. There's a unique joy in creating something beautiful with your own hands. Join our next pottery workshop and learn the fundamentals of the craft in a calm and inspiring setting. No experience necessary—just a desire to create. Limited spots available. Book your session on our website.
• •Hello [Customer Name], Here in the atelier, the light has been beautiful this week, inspiring a new batch of creations we can't wait to share with you. There’s something magical about taking a simple block of earth and shaping it into an object of beauty. It’s a slow, thoughtful process, and we’re so grateful to be able to share the results with you. Thank you for being a part of our journey.
• •From raw clay to finished piece. ✨ The making of our sun cup is a process of patience and passion. #potterytiktok #handmade #ceramics #smallbusiness #atelier