Brand Tone

Inclusive and Empathetic, Friendly and Approachable, Joyful and Liberating, Informative and Helpful

Brand Values

• •Accessibility
• •Innovation
• •Sustainability/Greener Lifestyle
• •Community
• •Freedom and Independence
• •Quality and Reliability

Best Practices

• •Focus on "You" and the Rider's Experience: Frame benefits around how the e-bike/trike improves the rider's life, freedom, and enjoyment.
• •Use Inclusive and Positive Language: Avoid jargon where possible and ensure messaging is welcoming to people of all ages and abilities. Highlight solutions and empowerment.
• •Incorporate User-Generated Content and Testimonials: Sharing real customer stories and photos authentically reinforces the brand's values and social proof. This can involve actively encouraging submissions and featuring them regularly.
• •Maintain a Conversational and Friendly Voice: Write as if you're talking to a friend, offering helpful advice and sharing enthusiasm for the product. Use emojis appropriately to convey emotion and approachability, keeping in mind accessibility best practices.
• •Highlight Key Values Consistently: Weave in themes of accessibility, freedom, joy, innovation, and community across all marketing materials, from website copy to social media posts and advertisements.

Social Perception

Positive for Target Audience, Seen as a Provider of Fun and Freedom, Acknowledged for Innovation in Trikes, Some Concerns but Generally Responsive

Copy Examples

• •Headline: Rediscover the Joy of the Open Road. Body: Age is just a number, and limitations are just a mindset. Our Emojo electric trikes are designed for ultimate comfort and stability, making every ride a breeze. Get back out there and feel the wind in your hair! #EmojoRides #FreedomOnWheels
• •Headline: Your Everyday Adventure Starts Here. Body: Commute, explore, or simply enjoy the fresh air. Emojo e-bikes offer the perfect blend of power, convenience, and pure fun. Where will your Emojo take you today? #ElectricAdventure #RideEmojo
• •Headline: Effortless Rides, Endless Smiles. Body: Say goodbye to strenuous pedaling and hello to smooth, electric-assisted cruising. Our low step-through designs make getting on and off easier than ever. Experience the Emojo difference. #AccessibleMobility #JoyfulJourneys
• •Headline: More Miles, More Memories. Body: With extended battery life and innovative designs, your Emojo e-bike or trike is ready for wherever the path leads. Create unforgettable moments, one ride at a time. #EmojoCommunity #RideFurther
• •Headline: Join the Emojo Family! Body: We're more than just an e-bike company; we're a community of riders embracing a greener, more joyful way to explore. Share your Emojo story with us! #VoicesOfEmojo #ElectricLifestyle