Brand Tone

Enthusiastic and Friendly, Accessible and Inclusive, Lifestyle-oriented, Informative and Helpful

Brand Values

• •Accessibility & Inclusivity
• •Freedom and Liberation
• •Sustainability and Eco-consciousness
• •Innovation
• •Style and Quality
• •Community
• •Customer Experience

Best Practices

• •Emphasize Freedom and Joy: Consistently use uplifting and positive language that evokes the feeling of freedom, fun, and the joy of riding. Highlight the liberating aspect of e-bikes.
• •Maintain an Inclusive and Accessible Voice: Write copy that speaks to a diverse audience, including seniors and those with mobility concerns. Avoid jargon and make information clear and easy to understand.
• •Showcase Real Rider Stories: Incorporate testimonials and user-generated content to reinforce authenticity and the positive impact of Emojo bikes on real lives. This aligns with their "Emojo Insider" approach.
• •Highlight Practical Benefits with an Adventurous Spirit: While detailing features (like battery life, motor power), always tie them back to the user experience – longer adventures, easier commutes, tackling new terrains.
• •Be Enthusiastic and Community-Focused: Engage with the audience in a friendly, encouraging, and supportive manner. Foster a sense of belonging to the "Emojo family."

Social Perception

Positive for Accessibility, Good Value for Money, Stylish and Fun, Reliable Performance, Mixed on Specific Models/Issues, Customer Support/Community

Copy Examples

• •Headline: Rediscover Your Ride. Freedom Awaits. Body: Age is just a number, and limitations are just a challenge. Our Emojo electric trikes are designed for comfort, stability, and pure joy, making every journey accessible. It's time to ride life, your way. #EmojoForAll #ElectricTrike #FreedomRides
• •Headline: Your City. Your Adventure. Your Emojo. Body: Zip through streets, explore new paths, and enjoy a greener commute. Emojo e-bikes blend style, power, and sustainability to transform your daily travel into an experience. Where will your Emojo take you today? #EmojoBike #UrbanAdventure #EcoFriendlyCommute
• •Headline: More Miles, More Smiles. Effortlessly. Body: Concerned about distance or hills? Let our innovative e-bikes power your journey. With extended battery life and a smooth ride, Emojo makes exploring further and easier than ever. Feel the joy, not the strain. #RideEmojo #ElectricBikeFun #InnovationInMotion
• •Headline: Join the Emojo Family! Share Your #EmojoMoments Body: From beach cruises to mountain trails, our riders are our biggest inspiration. We love seeing where your Emojo takes you! Share your adventures and connect with a community that rides life to the fullest. #EmojoCommunity #CustomerLove #ShareYourRide
• •Headline: Style That Moves You. Performance That Thrills. Body: Turn heads with Emojo’s unique designs and enjoy the reliable power that gets you where you need to go. We believe in quality you can feel and style that speaks volumes, all at a price that makes sense. #EmojoStyle #QualityEbikes #RideInComfort