Brand Tone

Expert & Enthusiastic.

Brand Values

• •Performance and Quality
• •Expertise and Trust
• •Customer Centricity
• •Passion for E-Mobility

Best Practices

• •Lead with Passion, Support with Facts: Start with enthusiastic and exciting language to grab attention, then follow up with specific technical details, performance metrics, and features to build credibility.
• •Speak from 'Us' to 'You': Write as enthusiasts speaking to fellow enthusiasts. Use 'we' to share your expert perspective (e.g., 'We recommend...') and address the customer directly as 'you' to create a personal connection.
• •Educate, Don't Just Sell: Frame content around providing value. Instead of saying 'Buy this scooter,' say 'Learn how this scooter's suspension gives you a smoother ride.' This reinforces the brand's expert status.
• •Use Energetic and Precise Language: Employ strong, active verbs and specific adjectives. Instead of 'good scooter,' use 'agile handling,' 'relentless torque,' or 'robust frame.' This reflects the high-performance nature of the products.
• •Maintain a Consistent Voice Across All Channels: Whether writing a detailed blog post, a short tweet, or a customer service email, the core tone of a knowledgeable and passionate expert should be consistent. Create a simple style guide to ensure all team members are aligned.

Social Perception

Reliable and Trustworthy, Knowledgeable, Premium

Copy Examples

• •The beast is unleashed. Introducing the new NAMI Burn-E 2. With its mind-blowing acceleration and advanced suspension, it doesn't just conquer the road —it owns it. Ready to feel the power? Tap the link in our bio to explore true performance.
• •Tired of compromise? So are we. That ’s why we only stock e-scooters that deliver serious power and unmatched build quality. From VSETT to Teverun, find your perfect ride at E-Mobility Shop. Expert advice and fast shipping guaranteed.
• •Your Next Upgrade is Here | Pro Tips Inside 🚀
• •Engineered for Thrill-Seekers. Welcome to the home of high-performance e-scooters. We are experts and riders, just like you, dedicated to bringing you the best in e-mobility.
• •In this video, we're doing a deep dive into the VSETT 10+'s dual motors. We'll show you what makes this machine a legend and give you our expert tips for unlocking its full potential. Have questions? Drop them in the comments below!