Brand Tone

authentic, eco-conscious, and appreciative

Brand Values

• •Sustainability and Eco-consciousness
• •Quality and Craftsmanship
• •Natural and Ethical Sourcing
• •Customer Satisfaction and Connection
• •Transparency/Authenticity
• •Woman-Owned Business

Best Practices

• •Lead with Values: Always circle back to the core values of sustainability, natural ingredients, and ethical sourcing in your messaging.
• •Embrace Authenticity: Don't be afraid to share the real story behind the brand, including the passion and the challenges. This builds trust and connection.
• •Use Sensory Language: Describe the scents and the ambiance the candles create in an evocative and appealing way, focusing on the luxurious and comforting experience.
• •Show Gratitude: Regularly express appreciation for customers and their support. This reinforces the friendly and appreciative aspect of the brand.
• •Maintain Visual Consistency: Ensure that the language used aligns with the visual branding (e.g., if the visuals are minimalist and natural, the language should reflect that).

Social Perception

Customers generally perceive the brand positively, praising the unique and pleasant scents, the quality of the candles, and the aesthetic appeal. The use of natural ingredients and eco-friendly practices likely resonates well with conscious consumers. The owner's transparency on social media about business challenges may foster a sense of connection and relatability.

Copy Examples

• •Instagram Post: Transform your space into a sanctuary. ✨ Our hand-poured coconut soy candles are crafted with love in Toronto, using only the finest natural ingredients. Because you deserve a little luxury, sustainably. #emmiithebrand #handpouredcandles #ecoluxury #torontomade #sustainableliving
• •Product Description (for a new scent): Meet 'Golden Hour' – a warm embrace of [scent note 1], [scent note 2], and a whisper of [scent note 3]. Each candle is a testament to our commitment to natural, toxin-free goodness, designed to fill your moments with pure, ethically-sourced fragrance. We hope you love it as much as we loved creating it for you.
• •Email Newsletter Snippet: From our studio to your home, thank you for being part of the EMMII The Brand family. We're a small, woman-owned business pouring our hearts into every candle, ensuring it's as kind to the earth as it is to your senses. Your support means the world.
• •Website Banner: Sustainably Scented, Luxuriously Crafted. Experience the EMMII difference – hand-poured in Toronto, always natural, always ethical.
• •TikTok Video Caption (showing candle making process): A little peek into how your favorite EMMII candles come to life! 🌱 Every step is intentional, from choosing sustainable waxes to our eco-friendly packaging. It's a journey, and we're so grateful to share it with you! #smallbizlove #candlemaking #sustainablebrand #behindthescenes #emmiithebrand