Brand Tone

Engaging, Interactive, Modern, Design-Oriented, Helpful, and Inspirational

Brand Values

• •Innovation (Design Innovativo, 3D printed wood)
• •Quality Materials & Craftsmanship (materiali di qualità, attenzione ai dettagli)
• •Design Excellence & Aesthetics (opere d'arte funzionale)
• •Functionality & Practicality (SLIM collection for space-saving)

Best Practices

• •Use engaging questions to encourage interaction.
• •Highlight the innovative design and modern aesthetics.
• •Provide helpful and inspirational content for home furnishing.
• •Emphasize the quality of materials and craftsmanship.
• •Showcase the functionality and practicality of the designs.

Social Perception

A brand that is innovative, focused on quality and design excellence, and offers practical solutions for modern living, becoming a source of inspiration and aesthetic enhancement for the home.

Copy Examples

• •Ti piace questo abbinamento? (Do you like this combination?)
• •Siamo stati bravi? (Were we good?)
• •Scrivi nei commenti qual è la tua preferita! (Write in the comments what is your favorite!)
• •Arredare la tua casa in soli 2 minuti! (Furnishing your house in just 2 minutes!)
• •Intrigued by the material: 3D printed wood and it really amazed me!