Brand Tone

personal, warm, and creative

Brand Values

• •Handmade Quality & Craftsmanship
• •Passion for Dogs
• •Family & Teamwork
• •Functionality and Design
• •Individuality

Best Practices

• •Always tell the story: Weave the brand's origin story—the love for Emma and Hugo and the mother-daughter collaboration—into the copy whenever relevant. This reinforces authenticity.
• •Use "We" and "Us": Employ first-person plural pronouns to maintain the personal, small-team feel. It makes the brand more human and less corporate.
• •Incorporate the Dogs: Mention Emma and Hugo in social media posts and descriptions. This connects the products back to their inspiration and strengthens the emotional bond with the audience.
• •Highlight the "Handmade" Aspect: Consistently use words like "handmade," "handcrafted," "workshop," and "made with love" to emphasize the quality and care that goes into each product.
• •Engage with a Warm and Personal Voice: When responding to comments and messages, maintain a friendly, approachable, and helpful tone. Address customers by name and show genuine appreciation for their support.

Social Perception

The public perception of "emma und hugo" appears to be very positive among its customer base. They are viewed as a trustworthy and authentic brand that delivers on its promises of quality. Customers appreciate the beautiful craftsmanship and the personal touch that comes with a small, family-run business.

Copy Examples

• •Weekend walks just got an upgrade! ✨ Our new handmade treat bags are not only a stylish accessory but also super practical for all your adventures. Designed by us, inspired by Emma and Hugo's endless need for snacks! What's your dog's favorite treat to carry on a walk? #emmaundhugo #handmade #doglove
• •For the love of dogs, and for the love of beautiful things. At emma und hugo, our mother-daughter team lovingly handcrafts each item, from treat bags to collars. Discover unique accessories that are as special as your furry friend. Shop our collection now! #dogaccessories #smallbusiness #madewithlove
• •Each of our 'doodle mom' pillows is a small piece of art for your home. Screen-printed by hand in our small workshop, it's the perfect cozy gift for yourself or the dog lover in your life. Made with high-quality canvas and a lot of heart.
• •A little something from our workshop to your home 💌
• •It's getting chilly! 🍂 Keep your best friend cozy with our custom-made collars. We pour our hearts into making every single piece unique and durable for all your autumn explorations. #doggear #autumnwalks #emmaundhugo