Brand Tone

Friendly, Approachable, Trendy, Fashion-Forward, Helpful, Informative, Positive, and Upbeat.

Brand Values

• •Fashion and Style
• •Quality
• •Customer Service and Personal Connection
• •Affordability/Value
• •Staying Current

Best Practices

• •Always Use a Welcoming and Inclusive Voice: Start communications with a warm greeting. Use "you," "we," and "us" to foster a sense of community and direct connection. Avoid overly formal or exclusive language.
• •Stay Up-to-Date with Fashion Vernacular (Authentically): Incorporate current fashion terms and refer to trends naturally, as seen in their blog. This shows the brand is knowledgeable and current, reinforcing its "trendy" value. However, avoid slang that doesn’t fit the approachable, slightly more mature boutique feel.
• •Emphasize Helpfulness and Offer Solutions: Frame copy around how products or styling advice can benefit the customer (e.g., "Dressing for your body type can be a game-changer"). Highlight personal styling services and responsive customer support.
• •Showcase the Personal Touch: Occasionally remind customers of the brand's origin story (two cousins passionate about fashion) to reinforce the friendly, relatable aspect. Use staff picks or "Emma's Faves" to add personality.
• •Maintain Visual and Verbal Synergy: Ensure the visuals on social media and the website match the copy's tone. If the copy is friendly and trendy, the images should reflect a similar vibe—stylish but approachable, not overly high-fashion or intimidating. Use emojis thoughtfully to enhance the friendly and upbeat tone where appropriate (e.g., on social media).

Social Perception

Local Appeal, Helpful and Stylist-Oriented, Trendy and Desirable Products.

Copy Examples

• •Headline: Your New Favorite Outfit is Waiting ✨ Body: Discover the latest must-have styles at Emma's! From chic dresses to the perfect accessories, we've curated the looks you'll love. Come say hi and let us help you find something amazing! #ShopEmmas #NewCollection #StyleInspo
• •Headline: Unlock Your Style Confidence 💖 Body: Not sure how to wear the latest trends? Our new blog post is here to help! Plus, our friendly stylists are always ready with personalized tips. Fashion should be fun, and we're here to make it easy! #EmmasStyleTips #FashionAdvice #TrendyBoutique
• •Headline: Fresh Finds for a Fabulous You! ☀️ Body: Just landed: gorgeous new arrivals that are perfect for [current season/event]! We handpick every piece to bring you quality and style you can't resist. Swing by our Mandeville store or shop online 24/7! #LouisianaBoutique #ShopLocalStyle #EmmasFaves
• •Headline: More Than Just a Boutique - It's Emma's! 😊 Body: Founded by cousins with a shared love for fashion, Emma's is your go-to for friendly service and of-the-moment looks. We're passionate about helping you feel your best! What are you searching for today? #BoutiqueShopping #FashionFamily #StyleGoals
• •Headline: Obsessed is an Understatement! 😍 New [Product Type] In! Body: Get ready to fall in love! Our latest collection of [Product Type, e.g., statement earrings, versatile tops] has just dropped, and they're going fast. Perfect for [occasion/look]. Shop now and treat yourself! #MustHaveStyle #AccessoryAddict #ShopEmmasNow