Brand Tone

Sophisticated, Empowering, and Aspirational.

Brand Values

• •Design Excellence
• •Uncompromising Quality
• •Flattering Fits
• •Confidence
• •Timelessness

Best Practices

• •Use an Elevated Lexicon: Consistently use sophisticated and evocative words like "architectural," "geometry," "sculpting," "silhouette," "couture," and "unparalleled." Avoid generic, common terms.
• •Focus on the 'Why' Behind the 'What': Instead of just saying "high-quality fabric," explain why it matters: "Sourced from the finest Italian mills for a sculpting fit that retains its shape, season after season." This connects the feature to a tangible benefit (durability, confidence).
• •Tell the Story of Place: Frame the products within a narrative of luxurious travel and exclusive destinations (e.g., "From the Amalfi Coast to St. Barts..."). This reinforces the aspirational quality of the brand.
• •Speak to the Customer's Attitude, Not Age: The brand is for a woman with a certain mindset as--confident, design-literate, and well-traveled. The copy should reflect this by addressing her intelligence and taste, not just her desire for a holiday.
• •Maintain Exclusivity in Tone: The language should always feel premium and assured. Avoid overly casual slang, aggressive sales tactics, or excessive use of emojis. The tone should match the price tag and the high-end retailers the brand is associated with.

Social Perception

Emma Pake is perceived as a high-end, niche luxury brand for the discerning consumer. It is respected for its unique designs, high-quality materials, and the founder's impressive industry credentials. Its awareness is limited to fashion-savvy circles and customers of luxury department stores, reinforcing its exclusivity. It is positioned at a luxury price point, justified by quality and design.

Copy Examples

• •The Art of Geometry. The Science of Fit. Swimwear that is more than a statement—it's a signature.
• •Designed for unforgettable destinations. Our Valencia one-piece, with its signature architectural lines and sculpting fabric, is engineered for confidence. Discover the collection. #EmmaPake #LuxurySwimwear #TimelessDesign
• •Your Wardrobe for Sun-Soaked Escapes
• •An icon of the collection, the Monica swimsuit is the epitome of modern elegance. Sheer mesh paneling creates a dramatic, flattering silhouette, while our premium Italian fabric provides unparalleled comfort and support. This is not just swimwear; it's an investment in timeless style.
• •Tired of swimwear that fades with the season? Emma Pake is designed for a different woman. One who values couture-level detail, architectural design, and a fit that empowers. Elevate your holiday wardrobe.