Brand Tone

Artistic & Poetic, Artisanal & Authentic, Bohemian-Chic & Timeless, Personal & Passionate

Brand Values

• •Craftsmanship & Quality
• •Individuality & Storytelling
• •Authenticity & Imperfection
• •Inspiration from Diverse Sources
• •Femininity & Delicacy

Best Practices

• •Embrace Storytelling: Every piece has a history or an inspiration. Weave narratives around the collections, the stones, and the artisanal process. Use evocative language that transports the reader.
• •Highlight Artisanal Details: Consistently mention "handmade in Paris," the specific qualities of the stones, and the unique textures ("hammered," "brushed," "lived-in") to reinforce authenticity and craftsmanship.
• •Use Poetic and Sensory Language: Employ descriptive words that appeal to emotions and senses – "poetic," "talismanic," "shimmering," "delicate," "soulful." Connect the jewelry to feelings of wonder, travel, and personal connection.
• •Maintain a Balance of Chic and Bohemian: The language should feel elevated and sophisticated ("chic," "precious," "gold") yet also warm, personal, and slightly unconventional ("bohemian," "gypsy," "spirit").
• •Show, Don't Just Tell, the "Why": Instead of just saying the jewelry is unique, explain what makes it so – the inspirations (travel, history, art), the designer's passion, the careful selection of stones, and the "soul" imbued through crafting.

Social Perception

Recognized Designer, Unique & Artistic Jewelry, Appreciation for Bespoke Services, Mixed Customer Service Experiences, Desirable & Cherished

Copy Examples

• •Headline: Whispers of Ancient Lands, Crafted in Parisian Light. Body: Each Emmanuelle Zysman piece is more than adornment; it's a story etched in gold and stone. Handmade in our Paris atelier, discover jewelry that carries the soul of forgotten treasures and the pulse of the city. Wear a legend.
• •Headline: Perfectly Imperfect. Uniquely Yours. Body: We believe true beauty lies in character. Our artisanal jewels embrace the subtle marks of the maker's hand, the unique glow of each chosen gem. Find a piece that feels like it was always meant for you, a timeless companion for your journey.
• •Headline: The Alchemy of Stone & Spirit. Body: Inspired by bohemian dreams and the mysteries of the earth, Emmanuelle Zysman transforms precious metals and vibrant gemstones into personal talismans. Let our creations connect you to something deeper, a chic echo of the world's ancient beauty.
• •Headline: From Paris, With Passion. Body: Every curve, every setting, every shimmer is born from a love for exquisite craftsmanship and the stories stones tell. Experience the delicate artistry of Emmanuelle Zysman – jewelry designed not just to be worn, but to be felt.
• •Headline: Your Story, Forged in Gold. Body: Celebrate your milestones with a jewel that speaks your language. Our bespoke service invites you to collaborate on a unique creation, or to breathe new life into a cherished heirloom. Let's craft your future classic, together in Paris.