Brand Tone

authentic, introspective, and educational

Brand Values

• •Independence
• •Community
• •Innovation
• •Vulnerability

Best Practices

• •Lead with Vulnerability: Always infuse copy with genuine emotion and personal narrative. Whether announcing a project or sharing a thought, rooting it in a real feeling maintains authenticity.
• •Educate, Don't Just Announce: When posting about Web3 or NFTs, frame it as sharing knowledge. Use clear, approachable language to bring your audience along on the journey rather than just promoting a product.
• •Use "Community" Language: Employ inclusive words like "we," "us," and "together" to reinforce the value of the fan community. Position fans as partners and collaborators in the musical journey.
• •Balance the Artist and the Advocate: Seamlessly blend posts about the art (music, lyrics, performances) with posts about the mission (artist independence, Web3). This ensures both aspects of the brand are always present.
• •Maintain Visual and Thematic Consistency: Ensure the aesthetic across all platforms (introspective, natural, sometimes with a digital/tech edge) matches the lyrical themes of nature, emotion, and innovation. This creates a cohesive brand world.

Social Perception

She is seen as a talented and innovative singer-songwriter with a unique "alt-folk" sound. Critics have called her "a songwriter of astute emotional resonance." Within the Web3 community, she is respected as a pioneer and an encouraging voice, helping to onboard and educate fellow artists. Her audience perceives her as genuine and relatable. Comments on her social media and music platforms often express a deep connection to the emotion in her songs and appreciation for her authenticity.

Copy Examples

• •Beyond the song. 'Artifacts' is more than a new EP; it's an invitation to own a piece of the music itself. Each NFT is a key to our community, unlocking exclusive content, live sessions, and a new way to experience music. This is independence. This is for us. Minting now.
• •Wrote this one from a pretty vulnerable place. It's about finding the light after the grey, and the reminder that even the heaviest feelings are just moments in time. 'Just A Feeling' is out now. Hope it finds you when you need it.
• •The old music industry playbook told us our art was for 'exposure.' Web3 is showing us it has real value. For any artist feeling lost in the algorithm, the power is shifting. Let's build our own way forward, together.
• •Edinburgh! Come join me for an intimate evening of music and stories. We'll be sharing some old favorites and new songs from the 'Artifacts' collection. Let's connect through the music in real life. Tickets are limited, grab yours at the link in bio.
• •They tell you to just keep grinding on social media... but what if the real connection is in the community you build? Sharing my journey into music NFTs and how it's empowered me as an independent artist. #IndependentMusic #Web3 #MusicNFT