Brand Tone

Reverent, serene, intellectual, personal, and sincere.

Brand Values

• •Tradition & Authenticity
• •Spirituality & Contemplation
• •Craftsmanship & Quality
• •Lifelong Learning & Mastery
• •Service & Guidance

Best Practices

• •Always Blend the Spiritual with the Intellectual: Consistently weave together the language of faith, peace, and prayer with terms that reflect expertise, tradition, and skill. For example, instead of just "holy art," use phrases like "sacred art created with time-honored techniques."
• •Maintain a Serene and Assured Tone: The voice should never be rushed, casual, or overly sales-focused. Use measured, thoughtful, and calm language. The copy should feel like an invitation into a quiet, sacred space, not a loud marketplace.
• •Leverage the "Doctor-Artist" Persona: Periodically and subtly remind the audience of your unique background. This is a powerful differentiator. Phrases like "an eye for detail honed in pathology" or "a psychotherapist's understanding of the creative soul" add depth and credibility.
• •Emphasize the "Handcrafted" and "Traditional" Aspects: In product descriptions and posts, always detail the process and materials—egg tempera, natural pigments, gessoed board, your own chickens. This reinforces the values of authenticity and craftsmanship and justifies a premium positioning.
• •Use Storytelling in Journaling and Social Media: Share personal reflections on the creative process, the meaning behind specific icons, or your ongoing studies. As seen in the "About" page, personal narrative is a powerful tool for this brand to build a heartfelt connection with its audience.

Social Perception

The brand is perceived as premium and niche, highly skilled, deeply spiritual, and trustworthy. Dr. Rhead's background builds immense credibility, positioning her as a thoughtful and disciplined practitioner. The target audience seeks authentic spiritual art or high-level, psychologically-informed creative guidance.

Copy Examples

• •Rooted in centuries of sacred tradition, this icon of the Mandylion was created in stillness and prayer. Each layer of egg tempera, made with natural earth pigments, is a meditation. May it bring a sense of peace and divine connection to your home. #RheadIcons #SacredArt #Iconography #ContemplativeArt #ChristianArt
• •As an artist, do you feel a call you can't quite articulate? With 30 years of experience as a psychotherapist and a deep love for the creative process, I offer creativity coaching that helps you navigate blocks, find your authentic voice, and build a sustainable, soulful practice. Let's begin your journey.
• •Dear friend, My journey from medicine to sacred art was one of quiet listening. On the journal this week, I share how three decades of seeing detail and attuning to the human spirit now inform every brushstroke of my icons. Explore the story.
• •This handcrafted icon of Saint Peter is a testament to faith and tradition. Created using the ancient technique of egg tempera on a gessoed wood panel with gold leaf halo, it is intended as a window to heaven for your prayer corner or church. A work of devotion, from my studio to your sacred space. Dimensions: 12"x16".
• •Rhead Icons: Sacred Art. Contemplative Heart.