Brand Tone

elegant, sophisticated, confident, and aspirational, yet accessible

Brand Values

• •Quality
• •Elegance & Sophistication
• •Timeless Style
• •Accessibility/Affordable Luxury
• •Customer Satisfaction
• •Confidence

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., sophisticated, confident, inspiring, warm), and a "do's and don'ts" list for language. This ensures everyone writing for the brand is aligned.
• •Focus on "Her": Address the target audience directly using "you" and "your." Speak to her aspirations, her desire for elegance, quality, and style that complements her lifestyle.
• •Use Evocative and Sensory Language: Instead of just saying "good quality," describe the "supple feel of genuine leather" or the "gleam of polished hardware." Appeal to the senses to create a more luxurious and desirable image.
• •Maintain Positivity and Confidence: The language should be empowering and aspirational. Avoid overly casual slang or overly technical jargon. The tone should reflect the confidence the brand wishes its customers to feel.
• •Ensure Consistency Across All Channels: Whether it's a product description, an Instagram caption, a Facebook post, or an email newsletter, the core tone and messaging should remain consistent to build a strong, recognizable brand identity. Regularly review content across platforms to check for alignment.

Social Perception

positive, with an appreciation for the quality and style of the products relative to the price. The brand is perceived as offering fashionable, good-quality leather accessories that provide a touch of luxury without the extreme price tag of high-end designer brands. The focus on "elegance" and "sophistication" likely appeals to women seeking a polished and put-together image.

Copy Examples

• •Emma Leblanc: Where Timeless Elegance Meets Your Modern Style. Body: Discover our collection of genuine leather handbags, meticulously crafted to not only carry your essentials but to elevate every moment. Because true style is an expression of you.
• •Invest in Yourself. Indulge in Emma Leblanc. Body: Experience the touch of supple genuine leather, the gleam of quality hardware, and the confidence that comes with an accessory designed to endure. Affordable luxury, for the woman who knows her worth.
• •More Than a Bag, It's a Statement. Body: Each Emma Leblanc piece is designed with you in mind – the ambitious, stylish woman who navigates life with grace and purpose. Find the perfect companion for your journey.
• •The Art of Refined Accessorizing. Body: From boardroom chic to weekend sophistication, our curated selection of leather bags and belts adds that indispensable touch of polish. Explore Emma Leblanc and define your signature style.
• •Uncompromising Quality, Undeniable Elegance. Body: At Emma Leblanc, we believe luxury should be part of your everyday. That's why we pair exceptional craftsmanship with timeless designs, all backed by our commitment to your satisfaction.