Brand Tone

Elegant & Refined, Artistic & Creative, Timeless & Classic, Quietly Luxurious, Personal & Passionate

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Timeless Design & Elegance
• •Artistic Integrity
• •Comfort (without sacrificing style)
• •Ethical Production (implied)

Best Practices

• •Embrace Storytelling: Weave narratives around the inspiration, craftsmanship, and the feeling the shoes evoke. Talk about the journey from design concept to the finished product made in Tuscan family factories.
• •Use Evocative & Sensory Language: Employ descriptive adjectives that appeal to a sense of elegance, artistry, and luxury (e.g., "whispers of romance," "artisanal charm," "sumptuous velvet," "delicate embroidery"). Focus on the "handmade feel".
• •Highlight Craftsmanship & Heritage: Consistently mention the handmade nature, Italian production, quality materials, and Emma Hope's design lineage and expertise. This reinforces the value and luxury positioning.
• •Maintain a Refined & Sophisticated Voice: Avoid overly casual slang or colloquialisms. The language should be polished and graceful, reflecting the elegance of the shoes themselves.
• •Focus on Individuality & Timelessness: Position the shoes not just as fashion items, but as cherished pieces that allow for self-expression and will endure beyond seasonal trends. Emphasize how they help customers make their style their own.

Social Perception

Respected Designer Label, Luxury & Aspirational, Artistic & Unique, Associated with Elegance and Femininity, Good Investment/Cherished Item

Copy Examples

• •Step into a story. Our new collection whispers tales of timeless elegance and artisanal charm, handcrafted for the discerning individual. Discover shoes that aren't just worn, but experienced.
• •Begin your forever in shoes as unforgettable as the day itself. Each stitch a promise of quality, each detail a whisper of romance. Handcrafted in Tuscany, designed to carry you with grace and comfort. Your perfect day deserves nothing less.
• •Where threads of inspiration meet the art of shoemaking. Emma Hope draws from the beauty of vintage embroidery, re-imagining timeless techniques for the modern muse. Every detail, a testament to passion. #EmmaHopeShoes #ArtisanCrafted #TimelessElegance #LuxuryFootwear
• •At Emma Hope, we believe a shoe is more than an accessory; it's a piece of art, a personal statement. For over three decades, Emma has poured her passion for design and dedication to craftsmanship into every pair, creating footwear that embodies individuality and enduring style.
• •An Invitation to Elegance: Discover New Arrivals from Emma Hope