Brand Tone

Friendly & Approachable, Enthusiastic & Positive, Chic & Modern, Helpful & Curated

Brand Values

• •Supporting Small Businesses
• •Quality & Style
• •Customer Connection
• •Joy & Gifting
• •Faith (Subtle undertone)

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., Friendly, Enthusiastic, Chic, Helpful). Include examples of "do's and don'ts" for language, common phrases, and emoji use. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language and references to resonate with your target customers – likely women who appreciate boutique style, unique finds, and supporting smaller businesses.
• •Be Authentic & Relatable: Use natural, conversational language rather than overly formal or corporate speak. Share glimpses behind the scenes or the story of the curated brands to build connection.
• •Maintain Consistency Across Platforms: Whether it's a website banner, an Instagram caption, or an email, the core tone should feel familiar. While the style might adapt slightly for the platform (e.g., more emojis on social media), the underlying personality should remain consistent.
• •Review and Refine: Regularly review your copy to ensure it aligns with your brand tone. Gather feedback and don't be afraid to tweak your approach as your brand evolves, always keeping your core values and audience in mind. Read copy aloud to catch awkward phrasing or an off-key tone.

Social Perception

Positive (among engaged followers), Discovery Platform, Trendy & Giftable, Potential for Name Confusion

Copy Examples

• •Instagram Post (New Dress Arrival): "Hello, gorgeous! 👋 Spin into the new season with our latest dress obsession. ✨ This beauty is everything you need for sunshine-filled days and cozy evenings. Handpicked from one of our favorite small shops, just for you! Tap to shop and make it yours! #EmmaGraceShoppe #NewCollection #DressToImpress #SmallShopLove #BoutiqueFinds"
• •Facebook Ad (Home Decor Focus): "Ready to refresh your space? 🌿 Discover unique home decor and charming gifts at Emma Grace Shoppe! We've gathered the best from beloved small brands so you can create a home you truly love. Click here to explore cozy candles, stylish accents, and more! 👉 [Link] #HomeSweetHome #EmmaGraceStyle #ShopSmallSupportSmall #GiftIdeas #DecorInspo"
• •Email Newsletter Subject Line (Sale Promotion): "✨ Special Treat Just For You! ✨ Your Next Favorite Find Awaits (at a Sweet Price!)" (Email Body Snippet): "Hey lovely! We believe everyone deserves a little something special. That's why we're giving you an exclusive peek at our latest sale items. These curated gems from amazing small brands won't last long. Find your sparkle today! Shop Sale -> [Link]"
• •Product Description (Scented Candle): "Fill your home with warmth and light. Our [Scent Name] candle, lovingly poured by [Small Brand Name], is a little jar of happiness. With notes of [scent notes], it’s perfect for cozy evenings in or as a thoughtful gift. Handpicked for its quality and delightful aroma – because your space deserves the best! Shop more from our curated Home & Gifts collection. #EmmaGraceHome #SmallBatch #ArtisanMade #CozyVibes"
• •Website "About Us" Snippet: "Welcome to Emma Grace Shoppe – your happy place for discovering incredible finds from the best small brands! We're passionate about curating a collection of beautiful clothing, unique home goods, and thoughtful gifts that bring a little extra joy to your everyday. Think of us as your best friend who always knows where to find the cutest things! Thanks for being part of our community. #SupportSmall #CuratedWithLove #EmmaGraceCommunity"