Brand Tone

Elegant, artistic, sophisticated, refined, aspirational, personal, passionate, exclusive, and artistic.

Brand Values

• •Artistic Excellence & Creativity
• •Bespoke Personalization
• •Luxury & Quality
• •Passion & Dedication
• •Elegance & Romance

Best Practices

• •Embrace Evocative, Sensory Language
• •Tell a Story
• •Highlight the 'Bespoke' Element
• •Maintain an Artistic and Elegant Tone
• •Incorporate the Founder's Passion

Social Perception

A premier, high-end artisan brand, synonymous with luxury events, weddings, and high-profile corporate gifting. Perceived as the go-to for "show stoppers," with hand-painted macarons seen as unique "dainty pieces of art." Emma Dodi is seen as a "creative genius" and "Queen of the Macarons," admired for her artistic talent and attention to detail, reinforcing excellence and exclusivity.

Copy Examples

• •Beyond cake. We craft edible love stories. Each tier, petal, and hand-painted detail is a chapter of your journey, meticulously designed to create a timeless centerpiece for your most cherished day. Discover the art of bespoke wedding cakes with Emma Dodi London.
• •Artistry you can taste. Our signature hand-painted macarons are more than a treat; they are a delicate expression of beauty and flavor, crafted to make any moment unforgettable. Which design captures your imagination?
• •Leave a lasting impression. Elevate your corporate gifting with bespoke, hand-painted macarons and cakes from Emma Dodi London. A truly unique and delicious way to articulate your brand's commitment to excellence.
• •Inspired by the untamed elegance of an English garden, our 'Wildflower' cake is a masterpiece of flavour and design. Each petal is hand-piped with our signature Swiss meringue buttercream, creating a visual and culinary delight that tastes as exquisite as it looks.
• •An Invitation to the Exquisite | Discover Our Newest Collection