Brand Tone

warm, friendly, nostalgic, and quintessentially British. It's personal and inviting, often evoking a sense of comfort, home, and cherished traditions.

Brand Values

• •Heritage and Tradition
• •Quality and Craftsmanship
• •Personal Connection and Storytelling
• •Making Everyday Life Nicer
• •British Identity
• •Community and Engagement
• •Ethical and Sustainable Practices (emerging)
• •Family

Best Practices

• •Embrace Storytelling: Weave the brand's origin story, the inspiration behind designs, and the craftsmanship involved into the copy. This creates an emotional connection and reinforces heritage.
• •Use Warm and Inclusive Language: Opt for friendly, approachable, and slightly informal language. Address the customer directly and make them feel part of the Emma Bridgewater family. Words like "lovely," "cherished," "cosy," and "favourite" align well.
• •Highlight "Britishness" Authentically: Subtly reference British traditions, the countryside, and the "Made in Stoke-on-Trent" aspect. This reinforces a key part of the brand's identity without being jingoistic.
• •Focus on the Everyday Special: Emphasize how Emma Bridgewater products enhance daily rituals and simple pleasures – a cup of tea, a family meal. This makes the brand relatable and aspirational in an accessible way.
• •Maintain a Personal Touch (Inspired by Emma): Even in broader communications, try to echo the personal, heartfelt reason Emma started the company – the desire for beautiful, meaningful homeware. This keeps the brand grounded and authentic.

Social Perception

widely perceived as an iconic and beloved British brand, known for its distinctive, cheerful, and often nostalgic designs, particularly the polka dot pattern. Customers often express a strong emotional connection to the products, viewing them as collectibles or items that evoke happy memories and a sense of home. The "Made in Britain" aspect and the factory tours are highly valued by many. The brand is seen as a staple in many British homes and a go-to for gifts.

Copy Examples

• •Instagram Post (New Mug Design): "Nothing quite says 'cosy morning' like a new friend for your dresser. ✨ Our [New Design Name] mug, lovingly handcrafted in Stoke-on-Trent, is here to make those everyday moments a little brighter. What stories will your new mug tell? #EmmaBridgewater #MadeInStoke #MorningRitual #BritishMade"
• •Website Product Description (Personalised Item): "A gift as unique as they are. Celebrate a special birthday, a thoughtful thank you, or simply 'just because' with a personalised [Product Name]. Each letter is carefully hand-applied by our talented decorators, making it a truly one-of-a-kind treasure to be cherished for years to come. It all started with Emma wanting to find the perfect, personal gift for her mum, and we love helping you do the same. #EmmaBridgewater #PersonalisedGifts #HeartfeltHome"
• •Email Subject Line (Seasonal Collection): "Hello Sunshine! ☀️ Bring the lovely British springtime indoors."
• •Facebook Ad (Factory Tour): "Ever wondered how your favourite mug is made? Come and see the magic for yourself! Book a tour of our Victorian factory in Stoke-on-Trent and watch our talented team handcraft and decorate each piece. A truly lovely day out for all the family. #EmmaBridgewaterFactory #BritishPottery #DayOut #StokeOnTrent"
• •Blog Post Snippet (About a Design Inspiration): "The hedgerows bursting with [Flower Name], a cheeky robin in the garden... it’s these simple joys of the British countryside that inspired our latest [Collection Name]. We believe in celebrating the beauty that’s all around us, every single day. #EmmaBridgewater #BritishNature #HomeComforts #InspiredByLife"