Brand Tone

Aspirational, empowering, edgy, rebellious, direct, and youth-oriented.

Brand Values

• •Self-Expression
• •Authenticity
• •Confidence & Comfort
• •Creativity
• •Quality at a Value

Best Practices

• •Lead with the "Why": Always connect product features back to the core values of self-expression and confidence. Instead of just saying "bold print," say "A bold print for those who refuse to blend in."
• •Use Storytelling in Descriptions: Weave the "Emma" narrative into the brand. Start product descriptions or blog posts with phrases like, "Inspired by the city's hidden alleys..." or "In the spirit of rebellion..." to reinforce the brand's origin story.
• •Maintain a Consistent Lexicon: Create a list of "Brand Words" to use frequently (e.g., authentic, bold, streetwise, elevate, unapologetic, fearless, statement) and words to avoid (e.g., cheap, basic, common).
• •Speak to the Individual: Use "you" and "your" to make the copy personal. Frame the clothing as a tool for the customer's self-expression (e.g., "Elevate your style," "Wear your personality").
• •Encourage User-Generated Content (UGC): Actively ask customers to share their style using a branded hashtag. This not only provides social proof but also reinforces the core value of community and shared creativity, turning wearers into part of the brand's "vibrant tapestry."

Social Perception

Emerging and unverified, operating as a generic e-commerce model with potential niche appeal for urban streetwear.

Copy Examples

• •Not just a layer, it's a statement. The city is your runway. Wear it loud. #EmmaBridess #UrbanStreetwear #WearYourStory
• •Your new uniform is here. Bold looks for the concrete jungle.
• •Conformity is Over. Dress Like You.
• •For the Dreamers. The Rebels. The Fearless. This is Your Style. Shop The Collection.
• •Built from premium 270g cotton, this tee isn't just an essential—it's your canvas. Meticulously crafted for a relaxed fit that feels as authentic as you are. This is comfort that speaks volumes.