Brand Tone

friendly, enthusiastic, and community-oriented. value-driven and quality-conscious

Brand Values

• •Quality: Committed to offering high-quality knitting yarns and hobby materials.
• •Customer Satisfaction: Prioritizing customer happiness and aiming to provide the best service.
• •Community & Connection: Fostering a strong bond with customers, viewing them as a growing family, and understanding the social benefits of hobbies.
• •Creativity & Personal Growth: Promoting knitting not just as a craft but as a means for stress relief, mental focus, and creative expression.
• •Accessibility & Affordability: Offering a wide range of products, including export surplus items, at competitive prices.

Best Practices

• •Know Your Audience: Understand who you're talking to – in this case, hobbyists, crafters, and knitting enthusiasts of varying skill levels. Tailor your language to be inclusive, encouraging, and relatable to their interests and needs.
• •Use "We" and "You": Foster a sense of connection by using inclusive pronouns. "We" positions the brand as part of the community, and "you" speaks directly to the customer, making the communication more personal.
• •Emphasize Benefits, Not Just Features: Instead of just saying "high-quality mohair," explain what that means for the customer: "Experience the luxurious softness and lightweight warmth of our premium mohair, perfect for creating heirloom pieces." Connect product features to the joy and satisfaction of the crafting experience.
• •Be Enthusiastic and Positive: Let the passion for crafting shine through in your words. Use exclamation points appropriately, share exciting news about new products or workshops, and celebrate the creativity of your customers.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a website product description, an Instagram caption, a TikTok video script, or a customer service email, the friendly, supportive, and enthusiastic tone of Emir Yün should be recognizable. Create simple brand voice guidelines if multiple people are creating content.

Social Perception

Positive: Many customers perceive Emir Yün positively, praising the quality of their yarns, the variety of products, and the speed of delivery. They are seen as a go-to source for knitting and hobby supplies, especially in Ankara. The brand's engagement on Instagram and TikTok contributes to a sense of community and approachability. Areas for Improvement: Instances of incorrect orders or difficulties with customer service, though seemingly resolved, can impact perception if not consistently managed. Ensuring clear communication regarding stock availability is important.

Copy Examples

• •Headline: Unleash Your Creativity with Emir Yün's Vibrant Yarns! ✨ Body: Dive into a world of color and texture! Whether you're a seasoned knitter or just starting your crafting journey, our premium yarns are here to inspire your next masterpiece. Join the Emir Yün family and let's create something beautiful together! #EmirYün #KnittingLove #CraftCommunity
• •Headline: Your Cozy Projects Start Here! 🧣 Body: Dreaming of a soft, handmade scarf or a snuggly blanket? Emir Yün offers the finest quality wool and mohair to bring your cozy visions to life. We believe in the joy of making, and we're here to support you every stitch of the way! Discover our latest collection. #HandmadeHappiness #YarnObsession #EmirYünCrafts
• •Headline: More Than Just Yarn – It's a Passion! ❤️ Body: At Emir Yün, we understand that knitting is more than a hobby; it's a way to unwind, express yourself, and connect with others. That's why we're dedicated to providing you with the best materials and a supportive community. What are you creating today? Share your projects with us! #EmirYünInspires #KnittersOfInstagram #CraftTherapy
• •Headline: Bag Making Dreams? We've Got You Covered! 👜 Body: From stylish handles to durable yarns, find everything you need for your next show-stopping bag at Emir Yün! We're constantly updating our collection with the latest trends so you can craft with confidence. Let's make those bag goals a reality! #DIYBag #CraftSupplies #EmirYünFinds
• •Headline: Quality Yarns, Happy Prices! 😊 Body: Get the best of both worlds with Emir Yün! We bring you premium and export surplus yarns that are kind to your wallet without compromising on quality. Because everyone deserves to craft with beautiful materials. Shop our deals today! #AffordableCrafting #YarnDeals #EmirYünValue