Brand Tone

Caring, Professional, and Approachable

Brand Values

• •Client-Centric Service
• •Expertise and Quality
• •Convenience and Accessibility
• •Personalization

Best Practices

• •Always Lead with "Listening": Start with the core value. Whether in an ad, a social post, or on the website, frame the service around the concept of listening to the client's needs first. Phrases like "It starts with a conversation," or "Your vision, our expertise" reinforce this.
• •Balance Professionalism with Warmth: Use expert terms like "master colourist," "high-end products," and "flawless finish" to convey quality, but pair them with warm, approachable words like "caring," "friendly," "your home," and "feel fantastic" to maintain the brand's personality.
• •Highlight Convenience in Every Offer: The mobile service is a key differentiator. Always mention the benefit of this convenience asaving time, reducing stress, and receiving services in a comfortable environment aspecially when promoting deals or specific styles.
• •Use Storytelling in Social Posts: Instead of just posting a photo, tell a small story about the client's goal or the transformation. For example, "Julie wanted a low-maintenance color that would grow out gracefully. Here's the beautiful balayage we created for her." This makes the service more personal and relatable.
• •Maintain a Unified Call to Action (CTA): While the exact CTA may vary ("Book Now," "Shop Now"), the tone should be consistent. Use inviting, low-pressure language. "Send us an SMS to chat about your new look," or "Ready for a change? Call us today" feels more personal and aligned with the brand than a generic, demanding CTA.

Social Perception

The public perceives Eminay as a reliable, skilled, and customer-focused mobile hairdressing service. Reviews highlight that stylists like Amy are excellent listeners who take the time to understand the client's needs, resulting in satisfaction and repeat business. The brand is seen as a valuable community service, particularly for its work with aged care centers. There is a strong sense of trust built on the promise of experienced professionals delivering a salon-quality experience at home.

Copy Examples

• •There's nothing like that fresh cut feeling! ✨ We had so much fun creating this easy-to-manage bob for the lovely Sarah. Our goal is always to create a style that not only looks fantastic but fits seamlessly into your lifestyle. We listen, we style, you shine. Want a look that s uniquely you? Send us a DM to book your at-home appointment! #EminayHair #BendigoHairdresser #MobileSalon #HairTransformation
• •Headline: Professional Salon Haircuts, In the Comfort of Your Home. Body: Life is busy. Finding time for yourself shouldn't be a hassle. Eminay Hair Studio brings the complete, professional salon experience to you. With over 40 years of combined expertise, we listen to what you want and deliver a style you'll love. Tap "Book Now" to schedule your moment of pampering.
• •Your Stylist's Recommendations, Delivered. Shop our curated collection of professional hair care products. Handpicked by our experts to keep your hair healthy and vibrant between appointments. Free local drop-off in Bendigo!
• •Share the Style! Save with Our Double Deal Haircut. Hi [Name], great hair is even better with a friend! Book a haircut for yourself and a friend or family member on the same mobile visit and enjoy $10 off the total. It s the perfect way to share a little pampering. Learn more and book today! [Link]
• •Thank you so much for your wonderful review, [Customer Name]! We're thrilled to hear how much you love your new cut. Our biggest goal is to listen carefully and create a style that makes you feel fantastic and fits your lifestyle, so your feedback means the world to us. We look forward to your next appointment!