Brand Tone

inspirational, serene, and appreciative of beauty, particularly that found in nature

Brand Values

• •Nature-Inspired Beauty
• •Individuality and Uniqueness
• •Timelessness and Enduring Beauty
• •Mindfulness and Appreciation
• •Quality within its Range

Best Practices

• •Create a Brand Voice Chart: Document key characteristics of the Emily Westwood voice (e.g., inspirational, serene, appreciative, gentle, evocative). Include "do's and don'ts" for tone (e.g., Do: use nature-based metaphors. Don't: use overly casual slang or aggressive sales language).
• •Develop a Core Messaging & Values Document: Referencing the brand's "Our Story" and identified values (Nature-Inspired Beauty, Individuality, Timelessness, Mindfulness, Quality for Value), ensure all copy aligns with these foundational principles.
• •Use Consistent Imagery and Language Themes: Continuously draw inspiration from nature in both visual content and written descriptions. Use a lexicon of words associated with beauty, nature, serenity, and personal reflection (e.g., "magnificent," "unique," "serene," "timeless," "inspire," "beauty," "soul").
• •Focus on "You" and Emotional Connection: Address the customer directly and appeal to their desire for beauty, self-expression, and moments of calm. Frame products not just as items, but as carriers of inspiration and a connection to nature's beauty.
• •Regularly Audit Content: Periodically review website copy, social media posts, email marketing, and ad campaigns to ensure they consistently reflect the established brand tone and values. This helps catch any deviations and maintain a cohesive brand presence.

Social Perception

Customers generally praise the "great design and excellent quality" for the price range. Reviews mention the watches are "beautiful, stylish" and the brand successfully captures "breathtaking moments" of nature in its accessories. Some customers express strong brand loyalty after a positive first purchase. The aesthetic is often described as "very cute very simple."

Copy Examples

• •Headline: Emily Westwood: Carry a Piece of the World's Poetry. Body: Inspired by the quiet whisper of a forest and the gentle glow of a sunrise, our new collection invites you to adorn yourself with moments of natural wonder. Discover jewelry that speaks to your soul. Call to Action: Explore the Collection
• •Headline: Your Timeless Beauty, Reflected. Body: Just as every sunset paints a unique masterpiece, your individuality shines. Our timepieces are crafted to celebrate your singular grace, echoing the enduring elegance of nature. Call to Action: Find Your Reflection
• •Headline: Pause. Breathe. Bloom. Body: In a world that rushes, find your sanctuary. Emily Westwood designs are a gentle reminder to embrace the serene, inspired by the simple, profound beauty that surrounds us. Let nature's calm be your guide. Call to Action: Discover Serenity
• •Headline: Elegance, Naturally Crafted. Body: From the delicate veins of a leaf to the soft hues of a morning sky, nature is the ultimate artisan. We translate this artistry into exquisite watches and jewelry, designed for your everyday moments of beauty. Call to Action: Shop Nature's Designs
• •Headline: The Art of Being You, Inspired by the Earth. Body: Each Emily Westwood piece is a tribute to the world's magnificent beauty and your own unique spirit. Wear it as a reminder of your connection to something brilliant and timeless. Call to Action: Embrace Your Nature