Brand Tone

elegant, personal, and artistic

Brand Values

• •Craftsmanship & Quality
• •Timelessness & Elegance
• •Slow Fashion & Sustainability
• •Personalization & Individuality
• •Artistry & Storytelling
• •Authenticity & Passion
• •Ethical Production

Best Practices

• •Emphasize Storytelling: Share the inspiration behind each design, the craftsmanship involved, or the personal journey of the brand. This resonates with the 'personal' and 'artistic' aspects of the tone.
• •Use Elegant and Evocative Language: Incorporate words like 'bespoke,' 'artisanal,' 'curated,' 'graceful,' 'refined,' and 'heritage-inspired' to maintain the sophisticated and luxurious feel.
• •Highlight 'Slow Fashion' Values Consistently: Regularly use terms such as 'mindfully made,' 'conscious luxury,' 'made-to-order,' 'sustainable style,' and 'investment piece' to reinforce ethical and quality commitments.
• •Maintain a Personal Voice (where appropriate): Especially on social media or blog posts, allow Emily's genuine passion and voice to come through. Phrases like 'My favorite part...' or sharing personal inspirations build connection.
• •Ensure Visual-Verbal Cohesion: The sophisticated, artistic, and clean tone of the copy must always be mirrored by high-quality, aesthetically pleasing imagery across all platforms. The visual narrative should reinforce the verbal one.

Social Perception

Seen as a hidden gem or emerging designer, associated with quality and slow fashion, and having an engaged small community.

Copy Examples

• •Introducing the 'Charleston Memoir' Collection. Each piece, a whisper of timeless elegance, meticulously handcrafted in our studio just for you. Discover silhouettes inspired by Southern grace and the art of slow living. Wear your story.
• •Beyond the rack, beyond compare. Emily Westenberger offers a truly personal experience, crafting garments to your unique measurements and desires. Because luxury is not just what you wear, but how it's made for you.
• •Transform a cherished moment into timeless art. Emily Westenberger’s bespoke fashion illustrations capture the essence of your style with an artist’s touch. A unique gift, a personal treasure, a story sketched in elegance.
• •The quiet hum of the studio, the dance of needle and thread. Every Emily Westenberger piece is a labor of love, mindfully made and infused with a passion for enduring style. This is slow fashion, crafted with heart. ✨ #EmilyWestenberger #SlowFashion #ArtisanMade #TimelessElegance
• •At Emily Westenberger, we believe in the art of dressing. Founded on the principles of timeless design, impeccable craftsmanship, and a commitment to slow fashion, each garment is a testament to individuality and enduring style. Handmade with passion, designed to empower.