Brand Tone

Elegant & Sophisticated, Personal & Approachable, Expert & Confident, Creative & Passionate

Brand Values

• •Craftsmanship & Quality
• •Individuality & Confidence
• •Elegance & Timelessness
• •Personalized Service & Client Focus
• •Versatility
• •Passion for Style

Best Practices

• •Embrace Elegant Language: Use refined and descriptive vocabulary that evokes sophistication and quality. Avoid overly casual slang or colloquialisms unless specifically targeting a very different segment (which doesn't seem to be the case).
• •Highlight Craftsmanship and Expertise: Consistently mention the handmade nature, the design process, and Emily Jean's qualifications and passion. This reinforces value and trust.
• •Focus on Empowerment and Individuality: Frame messaging around how the products help clients express their personal style and feel confident for their special moments.
• •Maintain a Personal and Approachable Touch: Even in formal communications, ensure the language is warm and inviting. Share the story behind the brand and the designer to build connection. When describing consultations, emphasize care and understanding.
• •Visual Consistency is Key: Ensure that the copy is always paired with high-quality, professional imagery that reflects the elegance and artistry of the products. The tone of the text and visuals should be harmonious.

Social Perception

High-Quality & Luxurious, Trusted & Expert, Stylish & Fashion-Forward, Irish & Local Pride, Adaptable & Innovative

Copy Examples

• •Emily Jean Atelier: Elevate Your Occasion. Discover bespoke millinery and accessories, handcrafted with passion to reflect your unique elegance.
• •More than just an accessory, it's a statement of confidence. ✨ Let our award-winning designer, Emily Jean, help you find the perfect headpiece to complete your signature look. Book your personal styling consultation today. #EmilyJeanAtelier #BespokeHats #IrishDesign #SpecialOccasionStyle #FeelConfident
• •The finishing touch to your unforgettable ensemble. Our [Clutch Name] clutch, curated for timeless sophistication, seamlessly blends artistry with modern allure. Your style, our passion.
• •Unlock Your Timeless Style with Emily Jean Atelier ✨
• •At Emily Jean Atelier, we believe true style comes from within. Guided by award-winning designer Emily Jean O'Byrne, we pour craftsmanship and a passion for individuality into every handmade piece, ensuring you step out feeling not just beautiful, but authentically you.