Brand Tone

elegant, artistic, and inspired by nature. It is also sophisticated, warm, and inviting, often with a touch of Southern charm

Brand Values

• •Artisanal Quality & Craftsmanship
• •Nature-Inspired
• •Southern Heritage & Charm
• •Timeless Elegance
• •Creating Sanctuary
• •Personal Connection & Storytelling

Best Practices

• •Embrace Evocative Language: Use descriptive words that appeal to the senses and paint a picture of the Lowcountry's beauty and the texture of the fabrics. Words like "sunlit," "breezy," "tranquil," "earthy," and "refined" align well.
• •Tell the Story: Briefly incorporate the inspiration behind designs or collections, connecting the textiles to the natural elements or Southern heritage they represent.
• •Maintain a Warm and Sophisticated Voice: The tone should be approachable yet elegant. Avoid overly casual slang or overly technical jargon. Focus on the feeling the textiles evoke.
• •Highlight Artisanal Qualities: Consistently mention "hand-illustrated," "small-batch," "bespoke," or "custom" to reinforce the craftsmanship and uniqueness of the products.
• •Focus on Creating Atmosphere: Emphasize how the textiles can transform a space, creating a sanctuary, bringing in tranquility, or adding a touch of Southern charm and character.

Social Perception

a high-quality, artistic brand offering unique, nature-inspired textiles that embody Southern elegance. Customers and media outlets alike recognize the founder's passion and the distinct aesthetic rooted in the Charleston Lowcountry. The brand is seen as a go-to for those looking to create refined, serene, and personalized interior spaces

Copy Examples

• •Website Banner: "Discover textiles that tell a story. Hand-illustrated designs inspired by the tranquil beauty of the Lowcountry, crafted to bring timeless elegance to your home."
• •Instagram Post: "Let the gentle hues of the marshlands inspire your sanctuary. Our 'Wadmalaw' linen, with its organic motifs, captures the serene spirit of island life. #EmilyDawsTextiles #LowcountryLiving #HandcraftedHome"
• •Product Description (Fabric by the yard): "Woven from the finest Belgian linen, our 'Sea Island' fabric features delicate, hand-drawn botanicals that echo the sunlit shores and breezy blues of our beloved coastal landscapes. Perfect for creating custom drapery or pillows that whisper tales of Southern charm."
• •Email Newsletter Snippet: "This season, we invite you to bring the outside in. Explore our latest collection, 'Fauna,' a celebration of woodland creatures and the intricate patterns of nature, designed to infuse your space with warmth and refined artistry."
• •Facebook Ad: "Transform your house into a haven with Emily Daws Textiles. Award-winning, Southern-inspired fabrics and wallcoverings, hand-illustrated and made in the USA. Visit our Charleston showroom or shop online."