Brand Tone

aspirational, professional, and sophisticated

Brand Values

• •Quality & Innovation
• •Elegance & Style
• •Comfort
• •Mexican Identity

Best Practices

• •Lead with Elegance: Always frame the product with sophisticated and aspirational language. Use words like "elevate," "sophisticated," "impeccable," "modern," and "stylish" instead of just "functional" or "practical."
• •Highlight a Key Technical Benefit: In every piece of copy, connect the elegant design to a tangible, innovative feature. The most powerful one is the "anti-fluid technology." Always mention it as a premium benefit, not just a feature.
• •Focus on the Professional, Not Just the Person: While comfort is a benefit, the messaging should always tie back to professional image and performance. The copy should empower the customer in their role as a doctor, nurse, veterinarian, or dentist.
• •Maintain a Clean and Minimalist Voice: Avoid overly casual language, slang, or excessive emojis. The tone should mirror the clean, modern aesthetic of the brand's visuals. Keep sentences clear, concise, and impactful.
• •Emphasize Mexican Origin with Pride: Subtly weaving in the brand's identity as a "young Mexican company" can build a stronger connection with the local market. This can be done in "About Us" sections, brand stories, and occasional social media posts.

Social Perception

The public perception is largely positive. Customers praise the aesthetics, unique colors, and flattering fit, and the anti-fluid technology is a significant selling point, conveying a premium, high-quality product. Common inquiries are about sizing, fit, shipping, and restock dates, indicating healthy demand and an engaged customer base.

Copy Examples

• •Instagram Post (Showcasing a new color): Headline: The New Definition of Professional Elegance. Body: Introducing the Perseo scrub in Slate Grey. Engineered with advanced anti-fluid technology and designed for a perfect fit that moves with you. Elevate your workday. #EmilieMX #MedicinaConEstilo #UniformesQuirurgicos #Scrubs
• •Facebook Ad (Targeting nurses and doctors): Headline: Don't Choose Between Comfort and Style. Demand Both. Body: Long shifts demand excellence—from you and your uniform. Emilie scrubs offer innovative fluid-repellent fabric, sophisticated cuts, and the durability you need to perform at your best. Discover the collection designed for the modern medical professional. Shop now.
• •Website Banner Text: Main Text: Designed in Mexico. Engineered for Your Day. Sub-text: Experience the difference of premium, comfortable, and stylish surgical scrubs.
• •Email Marketing Subject Line (for a new collection launch): Subject: Your New Favorite Scrubs Have Arrived | The Athena Collection is Here
• •Product Description Snippet (for the "Victoria" model): More than a uniform, the Victoria scrub is a statement. Its impeccably tailored design enhances your silhouette, while the smart-stretch fabric provides unrestricted movement and all-day comfort. The fluid-repellent finish ensures you look polished and professional, no matter what your day holds.