Brand Tone

Sophisticated, Artistic, Conscientious, Inclusive, Empowering, and Innovative

Brand Values

• •Quality & Performance
• •Inclusivity
• •Sustainability & Eco-Consciousness
• •Clean Beauty
• •Creativity & Self-Expression
• •Female Founded & Led
• •Ethical Practices

Best Practices

• •Develop and Adhere to a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., sophisticated, artistic, conscientious, inclusive, empowering, innovative), provide examples of 'do's and don'ts,' and define your brand's vocabulary.
• •Embody the Founder's Story and Values: Consistently weave in elements of Emily H. Rudman's journey, the brand's commitment to inclusivity, clean beauty, and sustainability. This authentic narrative is a powerful differentiator.
• •Focus on 'Conscientious Luxury': Balance the aspirational and luxurious aspects with the brand's ethical and clean commitments. Use language that conveys both premium quality and responsible practices.
• •Highlight Artistry and Self-Expression: Encourage creativity and frame products as tools for personal expression. Use evocative language that inspires and connects with the artistic inclinations of your audience.
• •Maintain Visual and Textual Harmony: Ensure that the copy complements the brand's sophisticated, minimalist, and artistic visual identity across all platforms. The language should feel as curated and intentional as the product design and imagery.

Social Perception

Positive, Aspirational & Chic, Trustworthy (Clean & Ethical), Innovative, Founder-Driven Narrative, Premium Pricing

Copy Examples

• •Headline: Elevate Your Ritual. Discover Artistry in Every Detail. Body: Emilie Heathe is more than beauty. It's a canvas for your expression, crafted with the finest clean ingredients and a commitment to a more sustainable earth. Experience luxury that reflects your values. Call to Action: Explore the Collection.
• •Headline: Beauty, Redefined. Inclusively Luxurious, Consciously Created. Body: Inspired by a vision of beauty where everyone is seen, Emilie Heathe blends high-performance, Asian-inspired botanicals with innovative design. Join our community celebrating creative expression for all. Call to Action: Find Your Shade of Confidence.
• •Headline: The Art of Clean. The Soul of Sustainability. Body: Indulge in vibrant color and nourishing care, without compromise. Our award-winning, non-toxic formulas and eco-conscious packaging are designed for you, and for the planet. This is beauty that feels as good as it looks. Call to Action: Shop Guilt-Free Luxury.
• •Headline: From Founder's Vision to Your Vanity: A Story of Purposeful Beauty. Body: Emilie Heathe was born from a desire for authentic representation and exceptional quality. Each product is a piece of that journey, inviting you to express your unique story with confidence and artistry. Call to Action: Discover Our Story.
• •Headline: Unleash Your Inner Artist. Luxury Tools for Limitless Expression. Body: Whether it's the perfect stroke of our 10-free Nail Artist polish or the defining touch of our Full Up Brow Powder, Emilie Heathe empowers your creativity. High-performance, clean, and always inspiring. Call to Action: Create Your Masterpiece.