Brand Tone

Artistic & Creative, Sophisticated & High-Quality, Personal & Passionate, Empowering & Positive

Brand Values

• •Artistic Expression & Uniqueness
• •Quality & Craftsmanship
• •Authenticity & Tradition (with a modern twist)
• •Empowerment & Self-Esteem
• •Passion & Transmission
• •Professionalism & Expertise

Best Practices

• •Emphasize Artistry and Craftsmanship: Always highlight the artistic process, the uniqueness of each piece, and the skill involved (e.g., "hand-embroidered," "artist-designed," "meticulously crafted"). Use evocative language that appeals to an appreciation for art.
• •Tell a Story: Connect with the audience on an emotional level by weaving narratives around the inspiration behind collections, the tradition of the techniques used, or the feeling the garments are intended to evoke. Share Émilie's personal connection to her work.
• •Use Sophisticated yet Accessible Language: The tone should be elevated to reflect the quality and artistry, but avoid overly academic or exclusionary jargon. Aim for elegance and clarity that makes customers feel informed and appreciated.
• •Focus on Empowerment and Individuality: Frame products not just as clothing, but as tools for self-expression and confidence. Use phrases that make the wearer feel unique, beautiful, and good about themselves, aligning with the brand's value of promoting positive self-image.
• •Maintain Visual and Textual Harmony: Ensure that the visual elements (product photography, website design) and the written copy are aligned. If the visuals are rich, detailed, and artistic, the copy should mirror that with descriptive, sensory language. The professionalism seen in "Emilie Desmeules Art" should also subtly infuse the boutique's communication, reinforcing trust and quality.

Social Perception

Respected Artist & Designer, Creator of Unique, High-Quality Wearable Art, Advocate for Self-Expression and Well-being, Canadian/Quebecois Artist

Copy Examples

• •Adorn Yourself in Artistry. Discover Émilie Desmeules: unique textile creations where vibrant color and intricate embroidery tell a story of passion and craftsmanship. Wear a piece of art, feel beautifully you.
• •The [Product Name] Tunic: A canvas of exquisite hand-embroidery on flowing, ethically sourced fabric. Each stitch is a testament to traditional artistry, reimagined for the modern woman who values both elegance and self-expression. More than a garment, it's an experience. Feel confident, feel unique, feel Émilie Desmeules.
• •From the vibrant arts scene of Quebec, Émilie Desmeules pours her soul into every thread. With a passion for transforming traditional textile techniques into contemporary wearable art, each piece is a personal invitation to embrace your individuality and celebrate the beauty within. This is more than fashion; it's a feeling.
• •Introducing 'Ephemeral Bloom' – our latest collection where delicate textures meet bold artistic statements. Inspired by [mention inspiration], each piece is crafted to empower and enchant. Explore the collection and find the art that speaks to your spirit. #EmilieDesmeules #WearableArt #TextileArtist #NewCollection #SophisticatedStyle #CreativeFashion
• •Unveil Your Radiance: New Artistic Textiles from Émilie Desmeules Inside or Crafted with Passion: Discover the Latest from Émilie Desmeules