Brand Tone

Friendly, personal, encouraging, positive, upbeat, relatable, like advice from a trusted friend.

Brand Values

• •Authenticity
• •Inclusivity
• •Customer Focus
• •Affordability & Quality
• •Empowerment

Best Practices

• •Maintain the "Friend" Persona: Always write as if you are talking to a friend. Use "I" and "you" to create a direct, personal connection. Keep the tone conversational, warm, and approachable.
• •Lead with a Feeling: Focus on how the clothes make the customer feel —confident, comfortable, beautiful, ready for the day —rather than just listing product features.
• •Incorporate Emilee's Story: Weave the brand's origin story and Emilee's personal involvement into the copy where appropriate. This reinforces authenticity and the small-business feel that customers love.
• •Be Inclusive in Your Language: Consistently mention the inclusive size range in product descriptions and general communications to reinforce the brand's commitment to serving all women.
• •Keep it Positive and Encouraging: The copy should always be uplifting. Use positive language, exclamation points (sparingly!), and encouraging words to create a welcoming and happy brand environment.

Social Perception

Highly positive, trustworthy, relatable, inspiring small business; perceived as a community where women find quality, affordable styles that make them feel great; personal connection with Emilee.

Copy Examples

• •Hello, sunshine! ☀️ Our new 'Amelia' floral dress has just dropped, and it's everything you need for a perfect summer day. Lightweight, flowy, and oh-so-comfy. I'm wearing a size medium here and feel absolutely amazing in it! Tap the pic to make it yours. #EmileeLynnBoutique #SummerDress #BoutiqueStyle
• •Hey everyone, Emilee here! So excited for our weekly live sale tonight at 7 PM CST. We have some AMAZING new arrivals that I can't wait to show you. We're talking comfy, cute, and perfect for your everyday life. Grab your favorite drink, get cozy, and let's have some fun! See you soon! ❤️
• •The Everyday Essential Tee: You know that one top you always reach for? This is it. Our Everyday Essential Tee is crafted from the softest cotton blend, designed for all-day comfort and effortless style. Its classic cut pairs perfectly with jeans, shorts, or a cute skirt. Available in five beautiful colors and sizes S-3XL because every body deserves to feel amazing.
• •Subject: A Little Treat Just For You! Because you deserve it! We're treating our favorite people (that's you!) to 20% off our entire collection of tops. Find your new favorite piece that blends comfort and confidence, all in one. Use code TOP20 at checkout. Happy shopping! xo, Emilee
• •Tired of clothes that don't fit your life? At Emilee Lynn Boutique, we get it. We bring you cute, comfy, and affordable styles you'll actually want to wear. From school runs to date nights, we've got you covered. Shop our collection of owner-approved styles and discover fashion that feels like you. #RealStyle #ComfortIsKey