Brand Tone

Aspirational & Exclusive, Trustworthy & Authoritative, Sophisticated & Elegant, Service-Oriented (for consignors)

Brand Values

• •Authenticity
• •Trust
• •Luxury & Quality
• •Service
• •Sustainability (implied)

Best Practices

• •Maintain an Aspirational yet Accessible Voice: While showcasing exclusivity, ensure the language feels inviting to those aspiring to own luxury, emphasizing the 'greatly reduced prices' for high-quality goods.
• •Prioritize Trust and Transparency: Continuously reinforce the authenticity guarantee and the meticulous inspection process in product descriptions, FAQs, and 'About Us' sections. Use phrases like 'authenticity guaranteed,' 'expertly verified.'
• •Use Sophisticated and Evocative Language: Employ descriptive adjectives that reflect the quality and desirability of the products (e.g., 'meticulously crafted,' 'iconic design,' 'timeless elegance').
• •Be Clear and Informative, Especially Regarding Consignment: For sellers, clearly outline the consignment process, benefits, and what to expect, using a supportive and professional tone.
• •Ensure Visual and Textual Harmony: The style of photography and website design should align with the refined and luxurious tone of the copy. Language on social media should match the high-quality imagery.

Social Perception

Destination for Luxury, Trusted Consignment Platform, Expertise

Copy Examples

• •Emier: Your Trusted Curator of Pre-Loved Luxury. Discover Authenticated Chanel, Hermes, and More.
• •Elegance, authenticated. This timeless [Brand Name] [Product Name] has been meticulously verified for your peace of mind. Make a statement that lasts. #EmierLuxury #PreOwnedPerfection #AuthenticatedLuxury
• •Unlock the value in your wardrobe. Consign your cherished designer handbags and watches with Emier and give them a new story. Effortless, transparent, trusted. [Link to Consignment Page]
• •Rare Finds & New Arrivals: Your Next Luxury Treasure Awaits at Emier.
• •Beyond the Boutique: Why investing in pre-owned luxury from Emier is a smart, stylish, and sustainable choice. Read more on our blog. [Link]