Brand Tone

Aspirational & Luxurious, Trustworthy & Authoritative, Professional & Service-Oriented, Exclusive

Brand Values

• •Authenticity
• •Trust
• •Quality
• •Luxury & Exclusivity
• •Customer Service
• •Sustainability

Best Practices

• •Prioritize "Authenticity" and "Trust" in Messaging: Given the nature of pre-owned luxury, these words (and their synonyms like "verified," "guaranteed," "genuine," "reliable," "secure") should be woven into product descriptions, service explanations, and brand narratives. Back these claims with transparent information about authentication processes.
• •Employ Elevated and Aspirational Language: Use sophisticated vocabulary that reflects the high value and desirability of the products. Words like "curated," "coveted," "timeless," "iconic," "heritage," "sophistication," and "elegance" align with the luxury market.
• •Maintain a Professional and Respectful Voice: Whether addressing buyers or consignors, the tone should be consistently professional, knowledgeable, and respectful of the client's investment and passion for luxury goods. Avoid overly casual slang or familiarities that might undermine the brand's premium positioning.
• •Focus on Exclusivity and Scarcity (where appropriate): Highlight "rare finds," "limited editions," or "hard-to-get" items to appeal to the collector's mindset and the desire for unique pieces. This reinforces the value proposition of shopping pre-owned for items that may no longer be available new.
• •Ensure Visuals and Text are Congruent: The high-quality, clean, and aspirational imagery used (as seen on their Instagram) should be matched by equally polished, error-free, and well-crafted copy. The entire presentation should exude luxury and attention to detail. Address any customer service concerns or negative feedback transparently and professionally to rebuild and maintain trust.

Social Perception

Generally Positive but with Some Hesitancy/Concerns. A significant point of concern is the recent Reddit post mentioning a review about non-payment after a sale during consignment. Specialist in pre-owned luxury handbags and accessories in Australia, particularly Melbourne. Established (founded in 2012) and has physical retail presence, which can enhance credibility.

Copy Examples

• •EMIER: Your Trusted Curator of Authentic Pre-Owned Luxury. Discover a World of Timeless Elegance.
• •Unlock unparalleled sophistication. This limited-edition Chanel Classic Flap, meticulously authenticated and preserved, awaits its next chapter. Explore rare finds, exclusively at EMIER. #EmierLuxury #ChanelVintage #AuthenticLuxury
• •Entrust your cherished luxury pieces with EMIER. Our expert authenticators and dedicated consignment specialists ensure your items are valued appropriately and presented to a discerning clientele. Turn your collection into new possibilities, seamlessly and securely.
• •For over a decade, EMIER has been dedicated to the art of luxury curation and authentication. We believe that iconic design is timeless, and our mission is to connect discerning collectors with authenticated, pre-owned treasures from the world's most coveted brands. Experience the EMIER difference – where passion for luxury meets unwavering trust.
• •Just Arrived: Authenticated Luxury Icons from Hermès, Chanel & More | EMIER