Tono de Marca

Professional, Authoritative, and Supportive

Valores de Marca

• •Expertise & Quality
• •Professional Community Focus
• •Reliability
• •Education and Advancement

Mejores Prácticas

• •Speak from Expert to Expert: Always use precise, industry-specific language. Avoid overly simplistic explanations. The audience already understands the basics; they are looking for products that meet their professional standards.
• •Focus on Professional Benefits, Not Just Features: Instead of saying "a sharp blade," say "a precision-engineered blade for clean, accurate work." Frame product benefits in the context of how they will improve the professional's service, efficiency, or business.
• •Maintain a Clean and Clinical Aesthetic: The visual identity (photos, graphics) should be as professional as the copy. Use high-quality, well-lit product images, often on a clean, neutral background. Avoid lifestyle imagery that targets the end consumer.
• •Prioritize Information and Functionality: In all communications, especially the website and email, the primary goal should be to provide clear, accurate information. The tone is helpful and informative, not overly "salesy." The sale comes from demonstrating quality and reliability.
• •Engage with the Professional Community: Continue to build the brand's reputation by sponsoring relevant events, sharing educational content from the brands you carry, and highlighting the successes of local professionals and students. This reinforces the "supportive partner" tone.

Percepción Social

a trusted, specialized, and discreet supplier

Ejemplos de Copy

• •NÝTT: Baehr PODO-forte. Fagleg lausn gegn þrálátum fótsvepp. We've expanded our Baehr range with PODO-forte, a powerful solution for stubborn nail and skin fungus. Formulated for clinical use, this tincture provides targeted, professional-level results for your clients. Log in to see details and add it to your next clinic order. #FagfólkFyrirFagfólk #Fótaadgerðir #EMHeildverslun
• •Valin af fagfólki, fyrir fagfólk. Every product in our catalog is tested and approved by our in-house cosmetologist and podiatrist to guarantee professional-grade quality.
• •Masterclass: Advanced Footlogix Techniques | EM Heildverslun
• •We proudly support the next generation of podiatrists. Congratulations to Hrafnhildur Árnadóttir on her outstanding achievement at the Keilir graduation! We were honored to present the award for top student. Investing in talented new professionals is investing in the future of our industry. #Fótaadgerðafræði #Keilir #FramtíðinErBjört
• •Professional Chairs, Beds & Lighting. Equip your clinic for success. Our selection of treatment chairs, beds, and magnifying lamps are chosen for their ergonomic design, durability, and clinical functionality. Built to withstand the demands of a busy practice, ensuring both client comfort and practitioner efficiency.