Brand Tone

Friendly, Approachable, Creative, Crafty, Humorous, Witty (with an edge), Personal, Relatable, Appreciative

Brand Values

• •Creativity and Self-Expression
• •Quality Craftsmanship
• •Family and Entrepreneurial Spirit
• •Customer Connection
• •Authenticity

Best Practices

• •Embrace Authentic Humor: Don't be afraid to be witty and a little irreverent where appropriate, reflecting the "Designs That Say What's On Your Mind" ethos. Keep it relatable and light-hearted.
• •Maintain a Friendly, Personal Voice: Write as if you're talking to a friend. Use contractions, emojis (on appropriate platforms like Instagram), and a conversational style. Share glimpses of the "mompreneur" journey to reinforce the personal connection.
• •Highlight Creativity and Customization: Emphasize the uniqueness of the designs and the ability to personalize products. Use words like "custom," "unique," "your ideas," "bring to life."
• •Be Clear and Direct in Calls to Action: While being friendly, ensure your calls to action ("Shop Now," "Download Here," "Grab Yours") are easy to understand and find.
• •Show Appreciation: Regularly thank your customers and community for their support, reinforcing the small business value and building loyalty. Use phrases like "Thank you for supporting my small business!"

Social Perception

Positive among Niche Communities, Seen as a Small, Personable Business, Products Perceived as Unique and Expressive

Copy Examples

• •Sip your truth! ☕️ Our new [Design Name] tumbler is here to say what you're really thinking. Perfect for your morning brew or afternoon chaos. Grab yours and let your drinkware do the talking! #EmFreuderyDesigns #CustomTumbler #SaidNoOneEver (or did they?)
• •Unleash your inner craft beast! 🔥 Our latest [Design Theme, e.g., 'Sassy Stitch'] embroidery design is live. Get ready to make some magic (and maybe a few questionable life choices, embroidered forever). Link in bio to download! #MachineEmbroidery #DIYCrafts #EmFreudery #DesignsThatSpeak
• •Fueled by coffee and chaos, crafted with love. ❤️ As a mom-run small business, every order makes our day (and helps keep the tiny humans fed!). Thanks for supporting the dream! #ShopSmall #Mompreneur #EmFreuderyDesigns #HandmadeWithLove
• •Life's too short for boring accessories. Our new [Product Name] keychain: because adulting is hard, but at least your keys can be hilarious. 🔑 #EmFreudery #FunnyKeychain #SmallBusiness #QuirkyGifts
• •Got something on your mind? We probably have a design for that. 😉 From sassy to sweet, we love creating pieces that let YOU shine. What will your EmFreudery design say today? #EmFreuderyDesigns #ExpressYourself #CustomGifts #CreativeCommunity