Brand Tone

Friendly and Approachable, Problem-solving and Practical, Enthusiastic and Modern, Reassuring and Trustworthy

Brand Values

• •Affordability
• •Quality & Style
• •Speed and Convenience
• •Customer-centricity
• •Problem Solving

Best Practices

• •Develop a Brand Voice Guide: Document Hoomsy's tone (Friendly, Practical, Enthusiastic, Reassuring) and values (Affordability, Quality & Style, Speed & Convenience, Customer-centricity, Problem Solving). Share this with anyone creating content.
• •Use "Customer-First" Language: Frame copy around the customer's needs, problems, and aspirations. Emphasize benefits over just features. (e.g., "Transform your space easily" vs. "We sell furniture").
• •Incorporate Key Brand Phrases (Naturally): Weave in terms like "razendsnel," "jouw partner" (your partner), "stijlvol & betaalbaar" (stylish & affordable) where appropriate, but avoid over-stuffing.
• •Maintain Enthusiasm and Positivity: Even when addressing problems, maintain an optimistic and solution-oriented tone. Use exclamation points judiciously to convey genuine excitement.
• •Be Consistent Across All Channels: While the specific content will vary (e.g., TikTok vs. Email), the underlying tone and core values reflected in the language should remain consistent, ensuring a unified brand experience. For example, the "healthy lifestyle" angle on TikTok should still feel connected to the overall Hoomsy mission of making aspects of life better and more stylish, affordably.

Social Perception

Emerging Brand, Positive Intent, Limited Public Feedback Visible

Copy Examples

• •Headline (Website Banner): "Stop Dreaming, Start Living: Stylish Homes Made Affordable & Easy with Hoomsy!"
• •Social Media Post (Instagram/Facebook): "Tired of waiting weeks for your new favorite home piece? 😴 At Hoomsy, 'razendsnel' isn't just a promise, it's our way of getting you the style you want, faster! 🛋️💨 #HoomsyHome #FastFurniture #StylishLiving"
• •Product Description Snippet: "Why choose between beauty and your budget? Our [Product Name] brings you the best of both. Carefully selected for its quality and chic design, it’s the perfect anwser to [common problem product solves]. Plus, with our 24/7 support, we're always here if you need us! ✨"
• •TikTok Video Caption Idea: "Level up your hydration game! 💧 Our smart thermos keeps your drinks perfect, all day long. Healthy lifestyle, meet Hoomsy style! 😉 #Hoomsy #SmartTech #HydrationGoals #HealthyHabits"
• •Email Newsletter Subject Line: "Your Home Upgrade is Just a Click Away (and faster than you think!) 🚀"