Brand Tone

Authentic, Patriotic/Supportive of Local, Quality-conscious, Natural/Artisanal, Direct and Informative, Welcoming

Brand Values

• •Supporting French Craftsmanship and Economy
• •Authenticity
• •Quality
• •Tradition/Heritage
• •Natural Products
• •Sustainability (Potentially)

Best Practices

• •Prioritize "Made in France": Consistently highlight the French origin of products in descriptions, titles, and marketing materials. This is their core differentiator.
• •Emphasize Authenticity and Craftsmanship: Use words like "artisanal," "handcrafted," "traditional," "authentic," and "genuine" to describe products and the brand.
• •Showcase Quality and Natural Ingredients: Detail the quality of materials (e.g., "superior quality mohair and silk," "natural ingredients") and the benefits of natural products.
• •Tell the Story of Origin: Where possible, briefly mention the region or specific area in France where products are made or ingredients are sourced to enhance the sense of place and tradition.
• •Maintain a Welcoming and Appreciative Tone: Continue to express gratitude for supporting French businesses and perhaps incorporate more customer-centric language that speaks to the pleasure and pride of owning French-made items.

Social Perception

The brand aims to be perceived as a trusted source for authentic, high-quality French-made goods.

Copy Examples

• •Emero France: Your home for authentic, artisanal treasures, 100% Made in France. Discover quality, support local.
• •Handcrafted in Marseille, our natural lavender soap transports you to the fields of Provence. Made with traditional methods and the finest French ingredients for a truly gentle cleanse.
• •At Emero France, we believe in the enduring value of French craftsmanship. We carefully select each artisanal product, connecting you with the heart of France and supporting our nation's talented makers.
• •Wrap yourself in the luxury of French tradition. ✨ Our Mohair and Silk shawls are designed for elegance and warmth, crafted with passion in the Hérault region. Support French artisans with every purchase! #MadeInFrance #FrenchCraftsmanship #ArtisanalLuxury #EmeroFrance
• •🇫🇷 Discover New Artisanal Arrivals & Support French Makers!