Brand Tone

Professional, Authoritative, Informative/Educational, Reliable/Trustworthy, Global, Supportive/Partner-Oriented

Brand Values

• •Expertise
• •Compliance & Safety
• •Client Success/Market Access
• •Global Reach & Local Presence
• •Innovation
• •Integrity & Impartiality
• •Quality

Best Practices

• •Prioritize Clarity and Precision: Use clear, unambiguous language. Avoid jargon where possible or explain it concisely. The subject matter is complex; the communication should not add to that complexity.
• •Emphasize Expertise and Authority: Back claims with evidence (e.g., years of experience, number of markets served, successful submissions). Use confident language that reflects deep understanding.
• •Be Informative and Educational: Every piece of copy should aim to provide value and insight to the reader, reinforcing Emergo by UL’s position as a thought leader. Focus on solutions and guidance.
• •Maintain Professionalism Across All Channels: Whether it's a website article, a LinkedIn post, or a webinar description, the tone should remain consistently professional, reflecting the serious nature of regulatory compliance and patient safety.
• •Instill Trust and Reliability: Consistently message the commitment to client success, compliance, safety, and the backing of UL Solutions. Use language that builds confidence in their ability to deliver on promises.

Social Perception

Expert Authority, Reliable Partner, Go-to Resource, Global Enabler

Copy Examples

• •Headline: Navigating Global MedTech Regulations? Your Path to Market, Simplified. Body: "The global medical device landscape is complex and ever-evolving. Emergo by UL provides unparalleled regulatory expertise and strategic insight, ensuring your innovative products reach patients worldwide, efficiently and compliantly. Partner with us for end-to-end market access." (Tone: Professional, Authoritative, Supportive)
• •Headline: Unlock World Markets. Confidently. Body: "From the US FDA to Europe's MDR and IVDR, and beyond – Emergo by UL’s global team of 150+ regulatory consultants offers localized expertise in over 20 key markets. We streamline your device registration and ensure sustained compliance. Your global ambition, our proven pathways." (Tone: Global, Reliable, Authoritative)
• •Headline: Expertise You Can Trust. Compliance You Can Build On. Body: "For over 25 years, Emergo by UL has been the trusted partner for medical device and IVD manufacturers. Leverage our deep regulatory knowledge, human factors engineering excellence, and the assurance of the UL Solutions network to bring safer, effective products to market faster." (Tone: Trustworthy, Expert, Professional)
• •Headline: Is Your QMS Ready for Global Scrutiny? Achieve ISO 13485 Certification with Confidence. Body: "A robust Quality Management System is fundamental to global market success. Emergo by UL offers comprehensive QMS consulting, from development to ISO 13485 certification and beyond, ensuring your processes meet the highest international standards." (Tone: Informative, Authoritative, Supportive)
• •Headline: Innovation Meets Regulation. Seamlessly. Body: "Bringing a novel medical device to market? Emergo by UL specializes in helping HealthTech innovators navigate the regulatory maze. From usability engineering to complex submissions, we ensure your groundbreaking technology meets all compliance requirements for successful global launch." (Tone: Expert, Innovative, Professional)