Brand Tone

professional, educational, and clinical

Brand Values

• •Education and Professional Development
• •Community Building
• •Expertise and Authority
• •Innovation and Quality

Best Practices

• •Maintain a Professional Lexicon: Always use precise, clinical terminology (e.g., "saccadic function," "fusional vergence," "anti-suppression protocol"). Avoid slang, overly casual language, or marketing jargon that could undermine the brand's authority.
• •Lead with Education, Sell with Utility: Frame all marketing around educational value. A new product isn't just "for sale"; it's a new tool to "enhance clinical outcomes." A webinar isn't just an event; it's a "professional development opportunity."
• •Leverage Authority Figures: Continue to feature and collaborate with respected optometrists and therapists. Quoting them, featuring them in videos, and using their testimonials provides powerful social proof within this specialized community.
• •Be Explicit About the Target Audience: Directly address your copy to "vision therapists," "optometrists," and "VT students." This reinforces the brand's identity as a specialized B2B provider and ensures the content resonates with the intended audience.
• •Focus Content on Problem-Solving: Every piece of copy, whether for a product or a course, should address a specific clinical challenge. Examples include "managing remote therapy," "improving patient compliance," or "tackling persistent suppression." This positions the brand as an indispensable partner in patient care.

Social Perception

trusted educational resource and supplier for vision therapy professionals

Copy Examples

• •Subject: Introducing the Vector-Series: Enhance Your Saccadic Training Protocols. Body: The new Vector-Series offers unparalleled precision for tracking and saccadic therapy. Engineered for durability and clinical accuracy, this tool is designed to integrate seamlessly into your existing VT protocols. Explore the specs and introductory pricing.
• •Join Dr. Leonard Press and our own Dr. Ben Winters for a deep-dive webinar on managing complex strabismus cases in a remote therapy setting. We will cover diagnostic considerations, sequencing activities, and patient management strategies. Limited spots available. Register now to secure your place. #VisionTherapy #Optometry #Strabismus #VT #ProfessionalDevelopment
• •Product: The Emergent VT Aperture Rule Trainer. Description: A fundamental tool for vergence training. Our Aperture Rule Trainer is crafted from high-grade materials for consistent performance and patient comfort. Calibrated for accurate prismatic demand, it is an essential instrument for any vision therapy practice focused on improving fusional ranges and eliminating suppression.
• •From foundational principles to advanced concepts, our Online Vision Therapist Training Course covers over 50 modules of in-depth instruction. Equip your new therapists with the knowledge and confidence to deliver superior patient outcomes. Enroll your team today.
• •In our latest "VT on the Edge" interview, Dr. Robert Sanet discusses a challenging case of convergence insufficiency and the breakthrough moment in therapy. A must-watch for all practitioners. What are your go-to techniques for stubborn CI? Share in the comments. #VisionTherapy #OptometryEducation #ConvergenceInsufficiency