Brand Tone

Professional and Expert, Service-Oriented and Helpful, Reliable and Trustworthy, Direct and Informative

Brand Values

• •Quality
• •Customer Service & Support
• •Speed and Responsiveness
• •Expertise and Knowledge
• •Reliability and Dependability
• •American Made

Best Practices

• •Prioritize Clarity and Precision: Given the technical nature of the products, use clear, unambiguous language. Avoid jargon where possible, or explain it if necessary for the target audience (HVAC professionals). Focus on providing factual information that helps clients make informed decisions.
• •Emphasize Expertise and Solutions: Position the brand as a knowledgeable leader. Copy should reflect a deep understanding of HVAC systems and coil technology, focusing on how Emergent Coils solves customer problems effectively and efficiently.
• •Maintain a Helpful and Supportive Stance: Even in technical communication, infuse a tone of helpfulness. Frame content around customer needs and pain points. Highlight resources like guides, videos, and expert consultation.
• •Be Direct and Professional: The copy should be straightforward and business-like, suitable for a B2B audience. Avoid overly casual or overly promotional language. The focus should be on product benefits, reliability, and service quality.
• •Showcase Reliability and Trustworthiness: Consistently reinforce values like quality, "Made in the USA," and responsiveness. Use testimonials or case studies (if available and appropriate for B2B) to build credibility. Highlight guarantees or commitments to customer satisfaction.

Social Perception

As an Industry Supplier, Problem Solvers, Resourceful, Credible

Copy Examples

• •Headline: Downtime is Not an Option. Your Emergency Coil Solution is Here. Body: When your HVAC system fails, every minute counts. Emergent Coils delivers high-quality, USA-made replacement coils with the speed and expertise you need. Get a quote for our Quick Ship options now.
• •Headline: Custom HVAC Coils, Engineered for Your Precise Needs. Body: Standard coils don't always fit the bill. Our experts design and manufacture custom HVAC coils tailored to your exact specifications, ensuring optimal performance and seamless integration. Trust Emergent Coils for precision and quality.
• •Headline: The Right Coil, The First Time. Expert Support Included. Body: Navigating HVAC coil replacement can be complex. At Emergent Coils, our knowledgeable team and extensive online resources, including detailed drawings and how-to videos, simplify the process. Experience fast, friendly, and expert service.
• •Headline: Quality You Can Trust. Performance That Lasts. Made in the USA. Body: Invest in reliability with Emergent Coils. Our commercial and industrial HVAC coils are proudly manufactured in the USA, built to withstand demanding environments and deliver consistent performance.
• •Headline: Solving Your Toughest HVAC Coil Challenges. Body: From emergency replacements to unique custom designs, Emergent Coils is your partner for dependable HVAC coil solutions. Our experienced engineers are ready to assist with even the most demanding applications. Contact us today.