Brand Tone

Passionate & Enthusiastic, Personal & Authentic, Knowledgeable & Inspiring, Natural & Down-to-Earth, Community-Oriented

Brand Values

• •Love of Flowers & Beauty
• •Connection to Seasons & Nature
• •Quality & Speciality
• •Empowerment & Sharing
• •Perseverance & Growth
• •Authenticity

Best Practices

• •Speak from Passion: Always let the genuine love for flowers and gardening shine through. Use enthusiastic and evocative language.
• •Be Personal and Relatable: Share stories, experiences (even the learning curves!), and connect with your audience on a human level, reflecting Sarah's journey.
• •Educate and Inspire: Offer tips, guides, and insights that empower your customers to become successful gardeners. Frame your products as tools for their creative expression.
• •Focus on Beauty and Sensory Details: Use descriptive language that appeals to the senses – the colours, textures, and the experience of being in a garden.
• •Maintain Authenticity: Be true to the brand's roots as a small, dedicated flower farm. Avoid overly corporate or generic language. Emphasize the seasonal and natural aspects of your offerings.

Social Perception

Respected Supplier of Specialty Seeds, Inspiring for Gardeners, Personal and Passion-Driven, Aesthetic Appeal

Copy Examples

• •Welcome to Emerden – where a love for vibrant colour and the magic of the changing seasons comes to life. We're a small flower farm and nursery nestled in Taranaki, New Zealand, born from a dream to share the joy of growing with you. Dive into our collection of specialty cut-flower seeds, bulbs, and plants, and let's cultivate your own slice of floral paradise together.
• •Unleash a riot of sunshine in your garden with our 'Golden Hour' Zinnias. Each seed promises a bloom that captures the breathtaking hues of a summer sunset. Perfect for cutting and bringing indoors, or simply for watching the bees dance from petal to petal. Grown with passion, for your growing pleasure.
• •Just look at this beauty unfurling today! 😍 There's nothing quite like the quiet thrill of seeing a new bloom open, a little gift from nature. What’s bringing you joy in your garden this week? Share your moments with us! #EmerdenFlowers #SeasonalBlooms #GrowYourOwnJoy #FlowerObsessed
• •From a single paddock and a heart full of dreams, Emerden has blossomed. I'm Sarah, a flower-obsessed colour enthusiast, and I believe everyone deserves to experience the wonder of growing their own flowers. It's a journey of learning, patience, and incredible reward – and I'm here to share every step (and seed!) with you.
• •Be the first to bring home the newest treasures for your garden! Our latest collection of hand-picked seeds and spring bulbs has just arrived, bursting with unique colours and enchanting forms. Click here to explore what’s new and start dreaming up your most beautiful season yet.