Brand Tone

Professional and Reliable, Service-Oriented and Approachable, Community-Focused, Straightforward and Informative

Brand Values

• •Quality
• •Reliability/Timeliness
• •Customer Service
• •Local Expertise/Community Focus
• •Comprehensive Solutions

Best Practices

• •Prioritize Clarity and Directness: Ensure all copy is easy to understand, free of jargon, and clearly communicates the intended message. Reflect their straightforward approach.
• •Emphasize Reliability and Quality: Consistently weave in terms and phrases that reassure customers of the high standards and dependable service Emerald Print provides (e.g., "dependable," "high-quality," "professional finish," "on-schedule").
• •Maintain a Professional yet Approachable Voice: Avoid overly casual or slang language. The tone should be respectful and business-like, but also welcoming and helpful, inviting customer inquiries.
• •Highlight Local Connection: Where appropriate, reinforce their commitment to serving Emerald and the Central Highlands. This resonates with the local customer base and underscores their community focus.
• •Focus on Solutions and Benefits: Frame copy around how Emerald Print’s services help customers achieve their goals (e.g., "Enhance your brand with professionally printed brochures," "Make a lasting impression with our premium business cards").

Social Perception

Likely perceived as a dependable local printing service provider, essential for businesses and individuals in the region needing physical marketing materials and other print products. Customers likely perceive them as a practical, results-oriented business rather than a trendy or digitally-forward brand.

Copy Examples

• •Emerald Print: Quality Printing Solutions for the Central Highlands. On Time, Every Time.
• •Your trusted local experts in Emerald for all your printing needs. From business cards to banners, we deliver professional results with a commitment to service and punctuality. Let Emerald Print bring your vision to life.
• •Need to refresh your marketing materials? Emerald Print offers high-quality flyers, brochures, and posters designed to make your business shine in the Central Highlands. Request your free quote today! #EmeraldPrinting #CentralHighlandsBusiness #SupportLocalEmerald
• •[Your Name] Emerald Print - Your Local Print Partner Quality. Reliability. Service. [Phone Number] | [Email Address] | emeraldprint.com.au Servicing Emerald and the Central Highlands.
• •Ready for print that impresses? Get a fast, no-obligation quote from your local Emerald experts. Click here or call us on [Phone Number] to discuss your project.