Brand Tone

Educational & Informative, Experiential & Adventurous, Professional & Passionate, Authentic & Insider, Respectful & Responsible, Approachable & Friendly

Brand Values

• •Exploration
• •Education
• •Justice
• •Quality
• •Community & Connection
• •Passion for Cannabis
• •Professionalism

Best Practices

• •Prioritize Education: Always weave in educational elements by sharing interesting facts, insights into cultivation, history, or the science behind cannabis.
• •Emphasize Authenticity and Insider Access: Use language that highlights the unique, behind-the-scenes experiences offered. Words like 'exclusive,' 'insider,' 'authentic,' 'genuine,' and phrases like 'meet the farmers' reinforce this core part of the brand.
• •Maintain Professionalism Mixed with Passion: Ensure the language remains professional, respectful, and polished, while allowing genuine passion for the plant and culture to shine through.
• •Be Inclusive and Approachable: Craft messages that appeal to both cannabis connoisseurs and the 'canna-curious.' Clearly state that consumption is optional and that the focus is on learning and experience, making everyone feel welcome.
• •Infuse Values into Storytelling: Subtly integrate core values like justice, quality, and community into narratives. For example, highlight tours that support small, legacy farms or discuss the importance of sustainable cultivation practices, connecting back to the brand's stated values.

Social Perception

Positive & Reputable, Educational & Enriching, Unique & Memorable Experience Provider, Advocate & Pioneer, Inclusive

Copy Examples

• •Headline: Journey into the Heart of Harvest: Discover California's Legendary Cannabis. Body: Go beyond the dispensary. Emerald Farm Tours invites you on an exclusive adventure into the world-renowned Emerald Triangle. Walk the sun-drenched fields, meet the master cultivators, and gain a true insider's understanding of craft cannabis, from seed to sensation. Book your unforgettable experience today.
• •Headline: More Than a Tour, It's an Education. Explore the Roots of California Cannabis. Body: Curious about cannabis? Our expert-led tours delve into the rich history, innovative cultivation, and vibrant culture of California's pioneering cannabis industry. We're passionate about sharing our knowledge and offering a respectful, enlightening journey for all. No prior experience needed, just a thirst for discovery.
• •Headline: Unlock the Secrets of the Emerald Triangle. An Authentic Cannabis Adventure Awaits. Body: Emerald Farm Tours offers a personalized gateway to the pioneers and passion behind California's finest cannabis. We value quality, justice, and the authentic spirit of exploration. Join us for a unique, professional, and deeply engaging experience you won't find anywhere else.
• •Headline: Taste. Learn. Explore. The Ultimate California Weed & Wine Experience. Body: Why choose? Indulge in two of Northern California's most famous offerings. Our curated tours blend the sophistication of local wineries with the pioneering spirit of premier cannabis farms and lounges. An unforgettable journey for the discerning adventurer.
• •Headline: Your VIP Pass to California's Cannabis Scene. Body: From San Francisco's iconic dispensaries to the breathtaking farms of Mendocino, Emerald Farm Tours provides an unparalleled look into the cannabis world. Experience VIP treatment, learn from industry veterans, and discover the quality and passion that defines California cannabis.