Brand Tone

Friendly and Approachable, Proudly Local, Nostalgic and Heartfelt, Community-Oriented, Enthusiastic and Passionate

Brand Values

• •Community
• •Nostalgia
• •Empowerment
• •Inclusion
• •Quality
• •Local Support

Best Practices

• •Embrace 'Local' in Your Language: Consistently use terms like 'PNW,' 'West Seattle,' 'local,' 'neighbor,' and specific regional landmarks or cultural references.
• •Weave in Nostalgia and Storytelling: Frame product descriptions and social media posts around memories, shared experiences, and the history of the region.
• •Maintain a Friendly, Welcoming Voice: Use conversational language. Address customers warmly (e.g., 'Hey Neighbor').
• •Highlight Community and Connection: Emphasize how the apparel connects people to their roots and to each other. Showcase collaborations and community involvement.
• •Be Authentic and Passionate: Let the genuine love for the Pacific Northwest and the brand's mission shine through in the copy.

Social Perception

High-Quality Products, Unique and Desirable Designs, Excellent Customer Service, Trusted Local Brand, Fast Shipping

Copy Examples

• •Instagram Post (New Hoodie): 'Remember those misty PNW mornings? ✨ Our new [Product Name] hoodie wraps you in that cozy, nostalgic feeling. Super soft, locally designed, and ready for your next adventure. Tap to shop and wear your roots! #EmeraldCityThreads #PNWLove #SupportLocalSeattle #WestSeattleVibes'
• •Facebook Ad (Highlighting Artist Collaboration): 'Meet [Artist Name]! 🎨 We've partnered with this incredible West Seattle talent to bring you unique designs that tell our community's story. By choosing Emerald City Threads, you're not just getting comfy, stylish gear – you're supporting local artists. See the collection: [Link] #ShopECT #LocalArt #SeattleProud #CommunityLove'
• •Website Banner (General): 'Emerald City Threads: Wear Your Story. Crafted with love in West Seattle, inspired by the timeless spirit of the Pacific Northwest. Quality apparel that feels like home. [Shop Now Button]'
• •Email Newsletter Snippet (Promoting a Sale): 'Hey Neighbor! 👋 Bring a little piece of the PNW charm into your wardrobe. For a limited time, enjoy [Discount]% off our [Collection Name] – designs that celebrate our shared memories and local pride. Don't miss out on your new favorite comfy piece! [Shop Sale Button]'
• •Product Description (for a PNW-themed tee): 'From the towering evergreens to the vibrant city streets, this tee is a love letter to the Pacific Northwest. Made with ultra-soft fabric for all-day comfort, its [Specific Design Element] design evokes that special feeling of home and adventure. It’s more than a shirt; it’s a piece of your story. #ECT #PNWOriginal'