Brand Tone

artistic, sophisticated, and minimalist

Brand Values

• •Artistic Curation
• •Celebration of Craftsmanship
• •Aesthetic Cohesion
• •Quality over Quantity

Best Practices

• •Embrace Minimalism: Use concise, elegant, and impactful language. Avoid jargon, clutter, and overly sales-oriented phrasing. Let the art be the main focus.
• •Focus on Sensory Details: Use descriptive words that evoke touch, sight, and emotion. Terms like "tactile," "sculpted," "raw," "serene," and "layered" align well with the brand's product focus.
• •Tell the Artist's Story: Whenever possible, weave in details about the artist's inspiration or process. This elevates the product from a decorative item to a piece of art with a soul.
• •Maintain a Consistent Voice Across Platforms: The sophisticated and artistic tone of the website should be mirrored in every Instagram caption, story, and customer interaction.
• •Speak to the "Why," Not Just the "What": Instead of just describing a piece's dimensions and colors, explain the feeling it evokes or the atmosphere it creates. Frame the art as an enhancement to a thoughtful lifestyle.

Social Perception

The social perception of Eme Gallery is largely neutral, shaped by direct interactions. Instagram engagement is positive, with users admiring the artwork's beauty and originality. It is perceived as a niche, boutique gallery catering to individuals with a specific taste for contemporary and minimalist art, with a satisfied but small customer base. The primary opportunity is expanding this perception to a wider audience.

Copy Examples

• •Introducing 'Terra II.' A conversation between raw texture and serene form. Each line and layer is a testament to the patient hand of the artist. Discover the full story on our site. #ContemporaryArt #TexturedArt #MinimalistDecor #EmeGallery
• •Art That Resonates. Explore our curated collection of contemporary works where texture and emotion converge.
• •Bianca is not merely seen; it is experienced. The intricate play of light and shadow across its heavily textured surface invites a tactile curiosity. It is a piece that brings a quiet, contemplative energy to any space, embodying the beauty of imperfection and the soul of its creator.
• •New Arrivals: The Art of Texture and Form
• •Where art speaks in whispers. Transform your space with a singular, meaningful piece. Explore the Collection