Brand Tone

Enthusiastic & Passionate, Knowledgeable & Authoritative, Community-Oriented & Inclusive, Direct & Action-Oriented, Slightly Informal & Approachable

Brand Values

• •Performance
• •Quality
• •Customer Focus
• •Community
• •Passion for Motorcycling
• •Expertise

Best Practices

• •Understand Your Audience Deeply: Write for fellow enthusiasts. Use language, references, and humor that resonate with the motorcycle and racing community.
• •Prioritize Passion & Enthusiasm: Let your genuine love for motorcycles shine through in every piece of content. Use evocative language that conveys excitement and the thrill of riding.
• •Showcase Expertise, Don't Just Tell: Instead of saying "we are experts," demonstrate it through informative content, tips, detailed product descriptions, and by confidently answering technical questions.
• •Foster Community Interaction: Actively encourage engagement by asking questions, running polls, and featuring user-generated content. Respond to comments and messages in a friendly and helpful manner.
• •Maintain a Consistent Voice Across All Channels: Whether it's a website product description, a Facebook post, or an Instagram caption, the core tone and values should be recognizable, even if the style is adapted slightly for the platform. Develop a simple style guide if needed.

Social Perception

A reliable source for motorcycle parts and accessories, Knowledgeable and helpful, Actively involved in the motorsport community, Passionate about motorcycles, A go-to for performance upgrades

Copy Examples

• •Unleash the beast within your ride! 🔥 Our new range of [Specific Product Category, e.g., Performance Exhaust Systems] has just landed. Engineered for maximum power and an unbeatable roar. Shop now and feel the difference on your next ride! #EMDOnline #PerformanceParts #[BikeBrand] #UpgradeYourRide
• •Weekend vibes incoming! 🏍️💨 Where are you riding this weekend? Share your routes and photos in the comments below! Let's see those awesome machines. #EMDCommunity #MotorcycleLife #WeekendRides #RideWithPassion
• •Squeezing every last drop of horsepower? Our state-of-the-art dyno tuning service fine-tunes your machine for peak performance and optimal rideability. Book your session today and experience true power. Link in bio! #EMDRacing #DynoTune #MotorcyclePerformance #ExpertService
• •Gear up and save! helmets. Perfect time to upgrade your lid or grab that accessory you've been eyeing. Don't miss out – deals like these ride off fast! Shop link in bio. #EMDOnlineSale #MotorcycleGear #RideSafe #LimitedTimeOffer
• •It's more than just parts and metal; it's a passion that connects us all. At EMD Online, we're riders serving riders, dedicated to fueling your two-wheeled adventures with the best gear and expertise. Join the EMD family. #PoweredByPassion #MotorcycleCulture #EMDRacingFamily #RideOn