Brand Tone

Expert & Authoritative, Trustworthy & Transparent, Passionate & Enthusiastic, Professional & Meticulous, Helpful & Informative

Brand Values

• •Expertise & Specialization: Deep knowledge of Porsche and European luxury cars is paramount.
• •Quality & Precision: Commitment to high-quality workmanship, using the latest diagnostic tools and techniques.
• •Customer Trust & Satisfaction: Building long-term relationships through reliable service, honesty, and clear communication.
• •Integrity & Transparency: Fair and clear pricing, and honest assessments of vehicle needs.
• •Passion for Automotive Excellence: A genuine love for high-performance vehicles and motorsport, reflected in the quality of their work and engagement with the enthusiast community.

Best Practices

• •Lead with Expertise: Always ground your communication in deep technical knowledge and experience. Highlight certifications, specialized tools, and years of experience, especially Paul Mak's background.
• •Prioritize Trust and Transparency: Use clear, straightforward language. Be upfront about services and what customers can expect. Share customer testimonials that reinforce reliability and honesty.
• •Show, Don't Just Tell, Your Passion: Use high-quality visuals (photos/videos) of impressive vehicles and detailed mechanical work, especially on social media. Let the enthusiasm for motorsport and automotive excellence shine through.
• •Maintain a Helpful and Informative Stance: Continue creating educational content (blog posts, technical videos) that empowers car owners and showcases your expertise as a go-to resource.
• •Emphasize Quality and Meticulous Care: In all descriptions of services and outcomes, stress the attention to detail, precision, and commitment to ensuring vehicles perform at their best.

Social Perception

Highly Respected Specialist, Go-To for Complex Issues, Reliable & Honest, Knowledgeable Resource

Copy Examples

• •Headline: Beyond the Dealership. Expert Porsche & European Car Care You Can Trust. Body: Tired of impersonal service and opaque pricing? At EMD Motorsport, Paul Mak brings over 20 years of factory-trained Porsche expertise directly to you. From advanced diagnostics to performance tuning, experience meticulous care for your pride and joy. Your European car deserves nothing less.
• •Headline: The Porsche Specialist Sydney Trusts. Body: Whether it's your classic air-cooled 911 or the latest Taycan, EMD Motorsport offers unparalleled expertise. Founder Paul Mak, a former Porsche Centre Senior Diagnostic Technician, ensures every service, repair, and tune-up meets the highest standards. Drive with confidence.
• •Headline: Unlock Your Car's True Potential. Performance Services by EMD Motorsport. Body: Ready to take your European vehicle to the next level? Our track preparation and performance tuning services are designed to optimize power, handling, and driver feedback. With expert diagnostics and a passion for motorsport, we'll help you experience the thrill of peak performance.
• •Headline: Complex Problem? We Speak Fluent Porsche (and Audi, BMW, Mercedes...). Body: Don't let unresolved issues diminish your driving experience. EMD Motorsport specializes in diagnosing and repairing even the most challenging faults in luxury European vehicles. With state-of-the-art tools and decades of experience, we find solutions where others can't.
• •Headline: Invest in Peace of Mind. Pre-Purchase Inspections & Transparent Servicing. Body: Making a significant automotive investment? Our thorough pre-purchase inspections provide clarity and confidence. For ongoing care, benefit from our fixed-priced servicing and honest advice. At EMD Motorsport, transparency and your satisfaction are our priorities.